What is SEO and some misconceptions about SEO

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What is SEO? What misunderstandings do people have about SEO? When we first contacted the noun, a lot of people didn't understand it. Today I will explain what is SEO and some misunderstandings about SEO.

SEO Simple explanation is search engine optimization. When you search for a word, such as your search in Baidu search box "General wood powder Machine" The word will appear as follows:

See the search engine is to put all the search results ranked out of the rankings. SEO is now the mainstream of the task is to put our keywords in the search engine ranking the first few. In general, the top 20, generally more than the top 20, the chance of being browsed is very small. Some people say that SEO is to do search engine rankings, in fact, this is a wrong understanding. With the change of the search engine algorithm, more and more attention is paid to the user experience degree. In the near future, search engine will increase personalized search, search engine will be based on your IP ownership and your history search, and your various aspects of the request, return to you a only belong to your own sort of page, different people search the same keyword when different results will occur, Even the same person searches for the same word at different times and returns different results. SEO work will be more inclined to the user experience degree of construction, and increase the site's exposure rate. Make our site have more opportunities to be searched.

Some people say that there is no SEO this profession. Search engines do not support the existence of SEO, which is a big misunderstanding. Baidu official and Google official has admitted the existence of SEO. and give support, Google and Baidu have issued a number of SEO optimization guidelines, as well as some SEO optimization suggestions. But it is worth declaring that the SEO is divided into white hat seo and black hat seo (I personally like to call the White cat seo and Black cat seo). Search engine support is white hat seo, resolutely hit the Black Hat seo. The so-called White cat SEO is based on the recommendations of the search engine, to do in favor of the healthy development of the Internet, search engine to capture the search engine optimization method, and Black Cat seo, is to find search engine loopholes, through cheating, to achieve the site should not have ranked results. Search engine against Black cat SEO determination has never been soft. Because it is related to the fundamental interests of search engines. Users change the cost of a search engine is close to zero, from Baidu to Google just to change the URL. and black cat SEO seriously affect the experience of search engine users. So will give a resolute blow. But I think, Black cat seo is not useless. Black Cat SEO often on the search engine algorithm is very understanding. This can contribute a lot of valuable experience in SEO development. I think that doing white cat SEO is also very necessary to learn about Black cat seo. This to our ability will have a certain lift, in all aspects can prevent being used by others, such as friendship links when there is no link deception, the site will be people hanging black chain. This is what we should guard against.

There is also a little misunderstanding of SEO. Once in a forum to see a post, a person asked SEO is Network marketing? Many people's replies are affirmative. I was surprised when I finished reading it. The correct understanding should be SEO is Network marketing, but network marketing is not just SEO. Network Marketing also includes, e-mail marketing, portal marketing, forum marketing, auction marketing, as well as the recent relatively hot new media marketing (such as the current relatively fire microblogging marketing), and so on, network marketing means there are many kinds. And SEO is just one of these many means. But SEO compared to other network marketing means, is the lowest cost, the threshold of the most. The most cost-effective way to network marketing. Because the author level is limited, the inadequacy hope everybody criticizes corrections. Want to know more about SEO knowledge, welcome to the rocket SEO forum.

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