What is social design?

What is social design? (illustrated)

There has been a lot of talk lately about socialization, such as social media (Social-media), Social marketing (social-marketing) or social design (social-http://www.aliyun.com/zixun/ Aggregation/29798.html ">design). Frankly, it's hard to track all of this. When I discuss these topics with someone, I don't know how to end this topic ... Are we talking about social interaction or something?

But I'm pretty sure that social media, as one way of thinking, is relatively new in the past 10 years or so. Trying to illustrate this point helps us to study the development of the network so far ... I think we can already see three major steps in the development of the Web:

Social design (social) is the design of social interaction (social interactions) (Red arrows at the bottom of the picture). It allows people to communicate with each other to enrich their experience. They can comment, recommend, add friends, or participate in other social activities. In short, social network applications allow people who use the web to communicate with each other, not just between people and network applications. For years, the site is just keeping your collection and apps. As a user, it is not important for other users to use the site (as in banking). It's just a personal tool for personal use, much like desktop software. Personal use and greater social interaction are a very important difference.

Web-based socialization applications originate from the Internet's bulletin board system. Bulletin board system before the network, appeared in the 1970s, people called BBS. The BBS declined sharply in the late the 1990s when the internet arose.

However, the bulletin board, as a pioneer, was not human-centred. They are focused on the topic, which means that the discussion revolves around the topic. The difference between early social networking is that it makes people a major hub (see Finding the Primary Pivot), which means you can design relationships (plus friends). This is another big step in the design of social Web applications.

About 2000 years or so, blogs flourished. Blogging has greatly promoted the idea that it is actually a valuable effort to communicate with each other. In this area, Amazon and ebay are pioneers who integrate social factors into business transactions and make business transactions more valuable.

In addition, much of the current social software (social software) is improving communication between service providers and service users. I think that's what social media marketing is all about. In a way this is the fourth stage ... The social application improves not only the communication between the website users, but the communication between the site creator and the website user (it is not easy to remove the firewall). For years, emails have played a big part in this, but the move to open dialogue has further changed the way it interacts, as well as scaring executives who fear that negative exchanges will bring down their empire. (They don't expect their fans to protect them)

All of this is changing, and the word "socialization" is spreading in countless ways, and social design (social media) is relatively specific: the software that supports social interaction is constantly being designed.

The social design blog mainly translates the data of the foreign socialized design (social designs), the current article source is designing social interfaces above all design model (social Patterns). If you are interested in social design, please join us, together to translate, for domestic internet product design inject fresh blood.

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Blog Address: http://socialdesign.cn/

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Source: Http://www.socialbeta.cn/social-design