What is spam? Spam in search optimization

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The term "SPAM" is often encountered in SEO-related articles, and SPAM is often used to refer to spam, but SPAM in search engine marketing is specifically targeted at those that deceive search engines. Search engine spam technology is to use unethical skills to improve their search engine rankings. Dishonest webmasters use such means to deceive search engines to get higher rankings. This will improve your site's ranking in the short term, but the consequences are serious. It could lead to a search engine that will permanently delete your site from his database! Here are nine frequently used search engine spam technologies:

1, Hidden text: The use of text and background color of the same to achieve the purpose of hiding keywords. In this way, users can not see such words, does not affect the user's normal reading, but search engines are at a glance. This is one of the most commonly used search engine garbage technology.

2. Repeat keywords: often used with hidden text. But this does not always repeat the keyword in small words at the bottom of the page, or hide it in a meta tag. This is the most popular search engine garbage technology.

3. Use irrelevant keywords: never use some popular keywords from their website, but use some keywords that are not relevant to their website. In this way, some people use these unpopular keywords to search when they will find his site. But doing so is totally useless, and when a visitor discovers that the site is not what they want, they leave immediately. Doing so deceives both the search engine and the visitor.

4, Hidden tags: the keyword hidden in the HTML tags, such as: style tags, alt tags and so on. Hidden links are also considered search engine spam for some search engines, but others are not.

5, same or similar pages: Do not copy pages (or portal pages), or give these same pages different names and then submit to the search engine. This is the search engine and the classification directory are obviously opposed.

6, page Exchange technology: This is the search engine to use a page to improve the ranking on the search engine, and the face of visitors when the use of another page. This will also get a good site ranking at 1:30, but the consequence is that once the search engine finds out, your site will be permanently removed from his database.

7, link search engine garbage technology: Search engine will think those through the self-help link system established links for search engine spam technology.

8, no content: The site does not have a single-minded content for searchers is a spam site. Illegal content, copied content and those are all links to the Web pages, search engine is also the search engine garbage technology.

9, excessive submission: Each search engine will limit the number of Web sites submitted and the frequency of submission. Do not submit to the same search engine more than once (that is, only once) within one months, or submit multiple pages to the same search engine within one day. Remember not to submit a portal page to them. Be sure to follow the search engine guidelines. (Zebian Admin01)