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Personal webmaster in the internet such a sea, playing a very special vulgar role, the number of huge. Then how can our webmaster in such a sea to let more people know their own, so that more people can understand what they are doing? We just build our own personal brand and connect certain things to ourselves, and when users see something like this, they think of you.
such as Pan Shiyi through his own microblog publishing a paragraph of text, its reprint and comment amount can reach thousands of or more, some people will be curious, some people will go to search, so down slowly there are more people know what he is doing, know him. Although he is not a webmaster, but his effect is that we can capture. As a personal webmaster, we do not have the influence of Pan Shiyi, but we only learn to promote themselves and establish personal brand, we will also in one of our own circle of this effect. Said so much, or return to the theme, we know to establish a personal brand, but how to establish it, we should have what kind of ability? Next is what you need to see:
First: Sales capacity
Allows you to analyze the SEO market from a professional point of view, and understand that competitors are in favor of their own sales. Why say so, when you understand the market enough, SEO technical analysis is enough, you have to sell yourself, so that your users can know you, and to pay. A good sales ability is not a day to practice, we need to accumulate and try.
Second: Communication skills
Rich knowledge of the Internet, and a wide range of integrated knowledge is your weight to communicate with people. In customer communication can fully use the knowledge to expand your sales capacity. Establish their own personal brand, must be good communication, so in contact with people can get a good impact, can add points for themselves. One thing can be different in terms of different people can use different communication skills, so that we can get more users trust.
Third: Soft language ability
Writing is my innate ability, like this ability without too much practice, often can write good articles. This for many people can say so, with good soft writing skills, its power in the Internet world is enormous. Through the soft Wen marketing themselves, to establish their own personal brand of a few people. Soft Wen's explosive force, the ability to propagate is unimaginable, so use this, we can quickly set up their own personal brand, after that depends on other capabilities to maintain.
Four: Network Promotion ability
Personal webmaster Network Promotion ability is not less, we will not only use Baidu, but also from Baidu, so multi-channel can effectively reduce the degree of reliance on Baidu. Some people say, if you rely on the site Baidu to survive, then your days will be very uncomfortable. This sentence is not unreasonable, we do not hang dead in a tree, the Internet, Baidu is not only the largest flow of the entrance, there are many. Just like QQ Group, Weibo and so on. Learn a network to promote the ability to learn the essence of their own personal brand will be easier to spread.
The capacity of station building
Why put the station capacity at the end? In fact, we set up their own personal brand only with the above ability to rely on our website, the effect will be better. Understand the most basic building site, and the ability to adjust code, can make you better layout seo. This can be more worry to optimize and promote, so that more users understand what they are doing.
Above said, also only my personal opinion, as a grassroots webmaster I, in the establishment of their own personal brand on the road tireless, but also in the attempt. (Share intravenous drip, record SEO life, Shi series article) to share their personal views to everyone, if you want to build your own sky on the internet, then you need to have these capabilities.
Establish own personal brand, also need the accumulation of time, need the user's accumulation, so we need to walk step by step, will each step to steadfast, so in the Internet ocean, we can have their own harbor.
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