What is the abstract meaning of brand effect outside SEO

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Website optimization can be said that we get the most direct traffic is also the cheapest means, but with the frequent ventilation and SEO algorithm constantly updated, it is hard to say that we will not because of their own one operation led to the rankings. So under the existing conditions, we should start from what aspects, to really change this situation? I think the word brand needs us to pay enough attention to it. Although for some grassroots webmaster, the brand is a cloud, who has the time and energy to manage it, first to do the ranking to collect money to say, but this is the idea of quick success so that we in the future development is full of too much uncertainty. So what do we think about brands?

1 overall strategy, since the brand is not limited to a certain aspect, as if we are doing electrical business, if you just from a clothing point of view to marketing, to promote, then the overall plan will appear to be a lost, and if from the entire industry, then the brand's strategic height is much better. And this overall strategy to be from the future trend of industry development to describe, only such hewes operability.

2 long-term development. Brand is not a day two days of things, do the brand is based on the future of repeated traffic considerations, is based on the overall operability, so all the plans to use 3 years, 5 years, or even 10 to define, otherwise brand building will have no meaning, and no existing value. Of course, you just want to make money for a while, so whatever it is, it's understandable.

3 guiding force, I think this is the ultimate goal of the brand, because has already said, does the brand is for which day oneself does not have the homepage or the rank, may absorb the new user's influx as usual, then since has emphasized the brand the guiding power, then it decided to have under the propaganda activity the control and the controlling strength, in other words, It is in the specific steps of planning and promotion that all concrete actions are consistent with the brand strategy.

4 Integration and systematization. Brand promotion is not as simple as everyone says, you said I want to build a brand can be casually established, which design marketing, implementation, protection and heavy coverage, such as many links, so that brand strategy from the concept of transformation from the spin-off out, so that the brand to the concept of user guidance from a use of the need to rise for life attitude, And this is clearly our ultimate goal.

5 Independence and novelty. The market is always fresh, the user is so, if you use some old-fashioned marketing means, then the final result is not necessarily happy, there may be less than, from this point of view, Baidu Philharmonic Live is a living example, although based on the concept of the time axis, But the Philharmonic live in the brand propaganda, always with a life service business means to gather users, but these methods have been in the public comment on the network and some social applications have shown, to the user's lack of attraction, leading to Philharmonic live the final brand strategy failed to shape. So innovation and independence are the first elements of our programme.

Of course, the above is only a little superficial understanding of the brand, we think that the wrong place can give me a message, my station is the National Taiwan Wine http://www.qiangmang.com, reproduced please give the link, thank you.