What is the AdWords ad that determines the ranking

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Business people understand a truth, that is, I do the greater the reputation, then I make money the greater the chance, it is equivalent to the previous "monopoly", can do the boss in the peer, then I will make money easier, the popularity of advertising is precisely because of this reason. Now more and more businesses choose to use the Internet to advertise, then the ranking directly determines the revenue of the ads, ranking the more of course the probability of being found by customers, if you put ads on the search engine, you must hope that your ads in the column in the top, you can let more people see. But almost every advertiser, like you, believes that the more people who see their ads, the more clicks and revenues they bring, and the more limited the ads are. In order to solve this problem, the traditional idea is: let the bidding to determine the ranking. The higher the price, the better the position, it seems fair and reasonable, after all, for more customers, to pay a large price to compete in front of the advertising bit is also worthwhile.

But if you are a shrewd entrepreneur, you should first ask yourself this question: Is this really the case? Because your goal is not more traffic, but the real purchase of your product customers, more clicks only means more advertising fees. Can you bring the most potential customers by bidding?

In fact, by bidding to rank is the product of the initial development of search engine advertising. The model was first invented by GoTo.com, the company that was later renamed Overture Services and was acquired by Yahoo in 2003. Overture's advertising ranking system uses advertisers to bid on key words, simply put, the higher the bid, the higher the ranking. But when Google began to develop its own advertising system, Google's engineers asked themselves the same questions, and their answer was: No.

The reason is very simple, the best advertising position left to the highest bidder seems reasonable, but if the relevance of these ads is not high, users enter these pages can not or rarely form a real purchase behavior, in addition to waste enterprise advertising fees, will not give enterprises to create real profits. Similarly, the less relevant ads will not bring benefits to Google if they do not attract people to click. The difference stems from the fundamental difference between Internet advertising and traditional advertising--traditional ads only work on display, while online advertising is transformed by display--click--to eventually form a purchase. Accurate correlation is the key to the success of Internet advertising.

Google's AdWords keyword advertising system, the use of bidding and advertising "quality score" to the combination of the way to rank ads. The so-called "Quality score" is a set of indicators used to characterize the relevance of the keyword ads. To put it simply, the higher the quality score, the higher the relevance of the advertising keyword, indicating that the more interested the user is in the advertisement, the more likely it is to form a real purchase. One important aspect of quality scoring is the click-through rate, which is more likely to reflect how users who search for a keyword are more interested in the ads, which is more probable to bring real revenue to the business. For example, each click to pay 8 cents of the "pearl Gift" ads, and the use of similar keywords and bid at 1.5 yuan advertising compared to the former if the higher the click Rate, then it is likely to be ranked in the search page more prominent position. Those with less-than-hit ads, better to improve their competitiveness by choosing more appropriate keywords, or improving their content relevance.

In addition to the click-through rate, the quality score of the ads includes security, opening speed, content quality, and so on. These factors and click-through combination, not only can more accurately reflect the user's advertising experience, more importantly, reflect the actual purchase behavior of the customer possibility. If the ads link pages with viruses, open very slowly, or just a page to show more ads, these ads will not bring a good advertising experience, it is difficult to bring real revenue for the enterprise.

Google's AdWords advertising system was launched after a huge success, currently millions of of companies around the world every day through the AdWords platform to promote their products and brands, including not only 500 strong multinational companies, there are countless developing SMEs. This innovative way of ranking not only creates huge profits for companies, but also makes Google the most profitable company on the internet, which overture cannot foresee.

In response to these decisive factors, we will take action, and strive to improve their AdWords keyword Advertising series quality score, by bidding with the least amount of money to obtain the maximum advertising benefits, this is our goal.

Welcome to reprint the Author: Peach More knowledge please pay attention to my website: www.51adwords.com.