What is the anonymous social product that Josh Miller is doing on Facebook?

Josh Miller, who was a co-founder of social media products branch and potluck, has also followed up with Facebook after acquiring branch, and is currently developing anonymous forum applications at FB.

Recently he sent a string of related tweetstorm (below), the effect is that branch will not clone a product out of what they do, they do is anonymous products, but not anonymous itself is not the product's goal and focus, but to the people want to combine the things together. Moreover, he believes that the product's energy field is determined by design, anonymous social can also have a positive use of the scene.

The identity of the user should also have a certain "reciprocating" (recurring identity), there is no regulars words are no community stickiness. This is interesting, anonymous community + a certain sense of identity, is an interesting thing.

Synthesizing Miller's previous view of the media, he was very knowledgeable about the new media, the importance of mobility and UGC, and the need for the media to rethink its positioning, and the next mega-media company would be a Twitter-like technology platform company.

In addition, in Miller's products, "group" is a noteworthy concept, such as Branch

You can initiate a topic, invite a group of people to discuss, this is to lead to a branch, the invited person to express their opinions, finally can give this topic to sum up and end, then formed has the beginning also has the end of the branch (branch). The people who participate in the discussion can draw any posts (rebranch) from the current branch, initiate new discussions, form branches, and these different branches can be connected and traced back and forth.

Moreover, the existing groups function in Facebook's main application cannot be overlooked, according to Zuckerberg, who has 500 million users in January groups. Maybe this new product will be integrated with groups, not necessarily.

Of course, this is the Miller's own product, the final completion of what looks like he has to wait and see.