What is the basic knowledge of domain name Domain name

What is a domain name?

Domain name is a server on Internet network or a http://www.aliyun.com/zixun/aggregation/32416.html "> network system name, in the world, there is no duplicate domain name, domain name has uniqueness." Technically, a domain name is only one way to solve the problem of address correspondence in the Internet. It can be said to be just a technical term. However, because the Internet has become the world's people's Internet, domain name has naturally become a social science term.

What is domain name registration?

The registration of domain name follows the first registration principle, and the management agency does not conduct any substantive review on whether the domain name proposed by the applicant violates the rights of the third party. At the same time, each domain name registration is unique, not repeatable. Therefore, in the network, domain name is a relatively limited resources, its value will be with the increase of registered enterprises and gradually for people's attention.

Since domain name is a valuable resource, can it become the object of intellectual property protection? We believe that in the new economic environment, the business significance of domain name is far greater than its technical significance, as an important means for enterprises to participate in international market competition under the new science and technology conditions, it not only represents the unique position of enterprises in the network, but also the comprehensive embodiment of products, service scope, image and goodwill of enterprises. is part of the intangible assets of the enterprise. At the same time, domain name is a kind of intellectual achievement, it is a commercial mark with literal meaning, similar to trademark, firm, embody quite creativity.

In the concept of domain name selection process, the need for certain creative Labor, make representative of their company's domain name concise and attractive, in order to make the public familiar with its visit, so as to expand the visibility of enterprises to promote business development. It can be said that the domain name is not a simple identification symbol, but corporate goodwill and recognition of the condensation, the use of domain names for the enterprise has a rich connotation, far from simple "logo" can be exhausted. Therefore, at present, whether academia or the actual department, most tend to regard the domain name as an enterprise intellectual Property object. Moreover, worldwide, while national legislation has not yet protected the domain name as a proprietary right, the International Domain name Coordination System is developed through the World Intellectual Property Organization, which is enough to show that the domain name is already part of intellectual property.

Of course, relative to the traditional intellectual property field, domain name is a new object, has its own characteristics, for example, the use of domain names is global, there is no traditional strict regional restrictions, from the point of view of time, the domain name can be used for permanent use, and do not need to renew regularly; domain name domain names are absolutely unique on the web. , once registered, no other person may register, use the same domain name, so its exclusivity is also absolute; In addition, the domain name is not registered by the statutory body should not be used, which is different from the traditional patents, trademarks and other objects, and so on. Even so, the domain name as the object of intellectual property is also scientific and feasible, in practice for the protection of enterprises in the network related legitimate rights and interests is beneficial and harmless.

Why register a domain name?

Internet, the darling of the information age, has come out of swaddling, for more and more people know, E-commerce, online sales, online advertising has become a focus of business attention. "Surfing the Internet" has become a mantra of many people. However, in order to create a server on the Internet to publish information, you must first register their own domain name, only have their own domain name to allow others to access themselves. Therefore, domain name registration is the basis for establishing any service on the Internet. At the same time, due to the uniqueness of domain name, early registration is very necessary.

Since the domain name and trademarks are unique within their respective categories, and, with the development of the Internet, from the perspective of corporate image, domain names in a sense, and trademarks of the imperceptible contact. Therefore, it has certain common characteristics with the trademark. Many enterprises in the choice of domain names, often want to use and their own corporate trademarks consistent with the domain name. However, domain names are more unique than trademarks.