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SEO is a continuous development of technology, there are many years ago very effective means to now have failed.
Shark SEO interviewed a few well-known celebrities, let them talk about the current biggest SEO myth is what.
Rand Fishkin (SEOMoz)
1, Keywords label is also useful. The keywords of the page head has long been excluded from the search engine ranking algorithm!
2, keyword density is a factor in search engine rankings. Definitely not!
3, the site submitted to the search engine is an important SEO work. Not since the 1990 's!
There are some ideas for the more advanced Seo,rand:
4, click Rate is a key factor in the ranking of keywords. Search engines have said publicly: CTR is a noisy signal, not a part of the ranking algorithm.
5, if you have obvious SEO traces, search engines will punish you. In fact, the search engine is to encourage SEO, such as Google often participate in the SEO conference, the introduction of SEO Guide, research and development of SEO tools.
6, to become a pay-per-click User will help the site in the search engine rankings. Wrong! There is a great wall between the search engine rankings and their commercial ads, and never let the results of PPC affect the natural rankings.
Danny Sullivan (Calafia & Search Engine Land)
SEO is too concerned about ranking and traffic, in fact, it is better to spend more time on the conversion rate.
Meta keywords is basically useless, but some SEO novices are still looking at it.
Dave Naylor (Bronco & DavidNaylor.co.uk)
"500 dollars a sex fee to optimize your site, from this site worry-free." "-seo and search engines have been improving, and so is your site."
"Your competitors can't hurt your ranking"-a group of people who make a living by destroying others ' rankings.
"Link bait is not causing you to be punished"-perhaps not now.
Aaron Wall (Seobook)
The biggest SEO myth should be "high quality content", especially for new webmaster and website. Some people believe that the success or failure of marketing depends entirely on the quality of the content and service, but advertisers spend hundreds of millions of every year to influence consumers. As the search engine contains more and more usage data, advertising continues to penetrate into the impact of natural rankings. Google CEO Schmidt said that the network is big, what sites have, and brand is the solution. It is very difficult to become a brand without advertising. Most markets are dominated by factions connected by a variety of relationships. If you want to gain market share, you have to keep advertising until you reach the top. A large amount of repetitive investment regardless of cost.
Patrick Altoft (Blogstorm, BRANDED3)
The biggest is repeated content punishment. People feel that if your content is plagiarism, you will be punished to some degree, but it is not.
Michael Gray (Graywolf)
The biggest SEO myth is that everyone is equal in front of the search engine. Small, flexible, enterprising web site personnel can quickly build up the network assets, they are causing Google to appear meaningless spam sites. As a result, Google set a threshold, there is no weight of the site can not get some popular, business keywords rankings. The weight threshold makes it hard for people to make rubbish for Google. But for small businesses, individual stores and people who don't have enough resources to compete with big brands, they are buried with junk sites. Ironically, many of the sites that feed Google spam are profitable through Google AdSense.
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