What is the commercial value of the crazy figure of marketing?

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Take crazy guesses as a so-called heavy marketing game. Despite the small cost of production and the low cost of marketing, the game is now the first in the free download version of Apple's App store, but in the face of huge user totals and falling game heat, people are deeply skeptical about the commercial value of crazy guesses. Although it is Hautengako software that ultimately determines how the game will achieve its business value, I want to talk about the business value of the game!

Custom Special Edition for brand company Crazy Guess chart

Brand is a word that has to be emphasized in the advertisement marketing, the brand introduction sometimes is not only to the company outside consumer and the attention person understanding, inside the company internal new staff after entering the job, needs to have a good understanding company's brand information. Traditional new employee brand information receiving way, because of its lack of innovation over the years, the lack of fun, the new employees are mostly forced to remember these brand information, the initial understanding of the brand information is not enough, crazy guess this kind of popular casual game seems to have a new profit direction.

When crazy guess the team and a brand company to negotiate a good deal with the details of the cooperation, crazy guess chart will be crazy to guess the game mode according to the brand company to provide the brand information, customized A or a variety of such fun, leisure, dissemination of the value of the small game is still considerable. If new employees face more difficult to guess the problem, then the new staff in addition to continue to think about the answer, there is another possibility is to ask those old staff, such a more relaxed way of consulting the new staff and the old staff of the relationship building is also beneficial.

But with the development of such a custom game, the team may develop more game patterns because of the different requirements of various brand companies. In this regard, focus on crazy guess the plot to share the easy to guess (http://www.ecaitu.com/) that, although this crazy guess of the popular version of the new production has a good opportunity to exercise, but because this way of profit will need to crazy guess the team put more manpower, Material resources to meet the needs of brand company customers, the family already has a certain amount of time, but did not make a crazy guess before the picture, can stir the hands of the products of the Hautengako software is focused on the crazy guess after the operation of the company, will accept this profit model also need to play a big question mark.

From the future development of Hautengako software, they must also hope to be able to in this already successful game to learn a little more hand tour research and development operation experience, so in the Hautengako software in the next period of time, may just focus on crazy guess figure stable users, expand the user's case, The profit model may not be in a business plan for crazy guesses. But it is undeniable that this is really crazy to guess a larger business value, even though crazy guess after the following may be in a short period of time will not seize the business value, because of its low threshold for game imitation, such a game of such business value will inevitably be dug out!

Relative to traditional advertising value

First of all, it needs to be stated that, small modesty I think you see the so-called Gold Coin Recharge service business value, in the current crazy guessing game overall business value is not worth mentioning. One in accordance with the minimum of 6 yuan 280 gold coins, the highest 68 yuan 3800 gold coins recharge Services, users to buy gold coins after the yuan does not seem to have much effect, but also feel that the game team has a feeling of deceptive. Because the deletion of a word to 30 gold coins, add an answer hint to 90 gold coins, if the pay user to face a no solution to the picture, even if the answer is only 3 words, gently loose 6 yuan all confessed at a checkpoint. And in the follow-up level, who can guarantee that will not encounter than advertising 270 gold coins more difficult level?

In addition, in the micro-trust, the site can almost really help users find the so-called crazy guessing the answer, crazy guessing the strategy, most users in the face of the problem when more like to think first, and then like others to help solve the problem. This is one of the big factors that can quickly get hot in an acquaintance's social circle after a wild guess. In this way, because the gold coins for the player user value is not too large, and the gold coin recharge system and the traditional robber-type recharge system, most users of this gold to recharge will not be too cold. So even though this recharge service may be crazy guess the user too much, get a certain amount of economic benefits, but I still feel that this way of making money is not crazy guessing the core business value and performance of the game, so here is not to talk about it!

In some cases, the value-added services may be more than advertising to reflect the business value of the hand tour, but it is clear that the current crazy guess does not match. According to rumors, the well-known mobile games "King Sword" to crazy guess to provide millions of dollars in advertising sponsorship. Although I do not know whether this rumor will come true, but in view of the crazy guess the number of users already very large situation, crazy guess if as the other hand tour of the promotion platform, the effect is considerable. It is reported that crazy guess figure may be in the choice to use No 10 checkpoints after an advertisement to promote the interface, if this promotional content is part of the game, then throw crazy guess the business value of the map, crazy guess these promotional content of the two kinds of cooperation possible. One is crazy guess and other games for users to recommend, a relatively free hand travel cross promotion, and another possibility is that the big companies to provide sponsorship fees used to let crazy guess to promote their products. Although the current crazy guess in this respect may not be the corresponding measures, but this piece of commercial value can not be rejected.

In addition, there is a kind of advertising is called the implantation of advertising. Although the Hautengako software Cao Xiaogang in the interview with reporters, has made it clear that crazy guess all the previous answers have not been contacted with the corresponding brand companies, and will not use this type of implantable way to obtain advertising revenue. But that said, how can I believe that your creative hurdles don't make sense when he says he wants to design more interesting levels with more corporate marketers or creative people from 4 a advertising agency? So how can I feel the user experience getting worse if you put in some ads? Although this is only my personal idea, but in the end regardless of whether the crazy guess will choose to use a more creative way to design checkpoints, crazy guess the commercial value of the picture does exist. So like the above, crazy guesses don't take advantage of this commercial value, and other teams that are similar to crazy guesses don't do it.

The above is small modest I think crazy guess figure hand Tour current more obvious and considerable commercial value, perhaps because of the Hautengako software they need to make good use of crazy guessing map to properly precipitate their own team, these business values will not be too much of their team dug out, but these business value is worth affirming, There is a chance to be used by other teams to make good use of it!

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