What is the confidence of Zhejiang merchants to buy property

The Home Department of Real Estate, together with a founding agency to publish home investment confidence index Zhejiang Business (Hangzhou) Real Estate Investment Confidence Index (ZSRC index) is by the Zhejiang Merchants "magazine" Home Furnishings Department, Hangzhou, the creation of the foundation of the Market Research center initiated by the United Zhejiang Business Club jointly implement the investigation and release　　The aim of this paper is to reflect the index system of investment decision-making attitude and confidence of Zhejiang merchants ' high-end consumer groups. ZSRC Index specifically for the chairman of the Zhejiang Business, president, general manager level of the crowd, through a large number of on-site interview communication, written questionnaires and a small number of telephone surveys to implement a combination of surveys to ensure that the customer's high-end and survey the reliability of the source of statistical data. The whole index system model is constructed according to the Lagrangian Index (Laspeyres index) theory, through the macro-economic, financial policy, regional market characteristics, recent property market conditions and future expectations of several important indicators system, respectively, set up 19 sub-item monitoring indicators, five-level weight evaluation system and six-level threshold control system, Its survey structure will be released every six months.　　A total of 1961 questionnaires were distributed to Zhejiang merchants by the ZSRC Index survey, and 282 effective questionnaires were collected (181 in one quarter and 101 in two), and the effective response rate was 14.38%. The latest survey results show that the first half of this year's Zsre index of 102.48 points, of which the two-quarter Zsre index climbed to 106.92 points, the earlier general more pessimistic situation has improved, but the confidence is still slightly inadequate.　　With the first half of the housing market in Hangzhou 33121 sets of housing sales (residential 28816 sets), "Overnight queue," rob the "house" phenomenon of the fiery reappearance of the hot, Zhejiang merchants in Hangzhou home investment, although slightly higher than earlier, but still cautious optimistic state. Similar to the results of the past survey, nearly 80% of the respondents thought that the Hangzhou real estate market price is high, 53.55% of the respondents think that Hangzhou property market investment risk is high, only less than 20% (19.86%) of the respondents believe that the second half of the property market will continue to rise.　　But it is worth noting that 45.74% of respondents to Hangzhou's property market "long-term" bullish, they believe that as long as the value of investment, the future long-term earnings will be more substantial. Affected by last year's international financial crisis, China's economy, especially Zhejiang's foreign trade economy is greatly affected, only 35.46% of the surveyed Zhejiang businessmen believe that the current overall economic situation is still better, nearly 57% of the respondents to the second half of the economy gradually improved, the majority of Zhejiang businessmen think that the current national macro-economic policy (top ten industrial revitalization planning,　　Maintaining a moderately loose monetary policy, low interest rates, etc. should continue to be maintained to help the economy recover quickly.　　Specific to the Hangzhou property market, the impact of local policy is widely concerned, nearly 40% of the respondents think that Hangzhou local government policies will have a more positive impact on the property market, about half of the respondents think there may be a new local promotion policy. Although in recent years with the development of Hangzhou real estate development, but still nearly 30% of the respondents to the current Hangzhou marketThe quality of the products on the room expressed a certain degree of concern. And for the property market changes, from the once fiery "internal staff price" to now "day and Night Line ' Rob House '", some respondents frankly: the situation changes too quickly, so some at a loss, its decision-making behavior is more rational, cautious.