What is the connotation of the word "content" in content marketing?

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Content marketing is a familiar and unfamiliar concept, familiar is because often can see this concept, unfamiliar is because many people do not know how to define it. Among them, the word "content" is the most intriguing, but also the most people can't eat thoroughly. If you understand the word "content" in content marketing, you don't think of the concept of content marketing as the "most familiar stranger."

The content of content marketing, simple to say is valuable content. Yes, that's what I'm going to do. Dad six words summed up. Don't worry, the next six words will continue to decompose.

What kind of content does a valuable content mean?

Valuable content refers to the selection and organization, sharing of knowledge and information to customers: can be instructive, helpful or stimulating content, must be customer appreciation and favorite content.

Give two examples:

1, if you are a company that sells laptops, share some "how to maintain the computer", "How to reload the system", "the performance of different computers" and other articles that help people, and can have a picture to show the truth, is to create valuable content. They seem to have nothing to do with the fact that you sell computers, but you provide a steady stream of help for your customers, and it's easier for them to think of you when they think about computers.

2, if you are a personal webmaster, you are on your own website to share some very dry goods build station experience, website promotion cases, industry e-books, webmaster inspirational life information such as, can let others learn things, inspiring people to forge ahead, this is also in the creation of valuable content. Some people feel it's a bit of a loss to share these things for free, but you have to do more than harm. Because it attracts not only traffic, but also valuable contacts and cooperation opportunities.

What is the value of a valuable content?

Valuable content can educate or entertain consumers, and provide them with the best experience, tell them the right things to pursue, and the shortcuts to success, and finally let them know how you are providing them with the convenience to answer questions and broaden their horizons.

Again this dry concept, too boring. Some specific: valuable content has the following characteristics (standard):

1, can play a role-can play the role of education, inform or entertainment;

2, focused ability-for specific target customers have a certain degree of relevance and special significance;

3, the content is clear and compelling-tell a story that can understand and resonate;

4, High-quality-produced well, have a certain interest, YANZHIYOUWU;

5, have genuine feelings-to write, let people feel the creator's mind.

For the 1th, is to tell you to make the content to have useful information, not too much nonsense.

For the 2nd, is actually to tell you what kind of industry to do the content, it is necessary to establish a professional image in that industry, to form a certain authority. Selling computers, for example, must be the image of a computer expert.

For the fifth, that is to tell you first do not have too many small loopholes, too many problems, the idea of good will make people think you are unreliable.

The above five articles can be summed up as follows:

Lead me to think, to amuse me, to inspire me, to teach me the knowledge. When I need to shop, I naturally think of you.

The above is the introduction of valuable content. With these valuable things, how do you show them? This will refer to the presentation of the content.

What are the content representations in content marketing?

Content carrier is the content of the contents of the east, it can help content in a rich and diverse form in front of the audience, so that the impact of the content greater. For example, your story can be displayed in front of the audience through Bowen, video, PPT, voice, etc. So what are the effects and the difficulty of making these different forms? Here's a "content matrix" to illustrate all this:

Among them, the blog, PPT and information map is more economical and cost-effective and more than three forms of performance, can be in-depth study. Personal opinion.

Finally summed up: the content of the Internet, and the content of the book should have an important difference, that is, the impact on people should be more direct and faster, the English word is called "actionable." is to let people look after the impulse to make some action, such as forwarding, collection, purchase, download and so on. Your content should not leave too much time to the user to savor, do not imagine the user will have the wonderful enjoyment of Gan, but to remind him to hurry to make action. This is not a utilitarian problem, but a survival problem.

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