What is the consumer's satisfaction with group buying?

Source: Internet
Author: User
Keywords Consumers
Tags aliyun consumer consumers data group group 800 group buy group buying

By March this year, http://www.aliyun.com/zixun/aggregation/1175.html "> Group buying industry has gone through 2 years in China, what is the satisfaction of consumers to group buying?" Recently, independent group buying navigation website Group 800 issued the "2011 China Group Purchase user Complaints Statistics Report", the data show that in the group 800 consumer group buying complaints platform Total received 11812 complaints, the group purchase station has resolved 6703 complaints, the complaint has not resolved the rate is still up to 43.3%. Industry insiders said that group buying in 2011 the rapid expansion of the national type, in the consumer service experience on the "pull the points", and 2012 will also be the group purchase site "spell service, stay users" of the survival of the year.

Data show that in the whole year, the complaint statistics involved in a total of 653 different group purchase sites, of which 13 first-line web site Total was 5,202 complaints, the total number of complaints 44%, at present a total of 3698 complaints have been resolved, the resolution rate of 71%, far higher than the overall level of the industry 56.7% (Liu Chun)

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