What is the contrast between Android App store ideas

Recently, U.S. market research company Strategy Analytics released the latest news, the third quarter of Android phones in the Chinese market accounted for 87.7% of smartphone shipments, much higher than the U.S. market 60.5%. Flurry, a mobile application analyst, also points out that in just 9 months, the total number of Android apps downloaded in the country grew by 870% compared with last year.

In fact, because of the open nature of the Android platform and the increasing number of Android users and applications, the has more than 70 apps for operators, end vendors, and Third-party app stores, a large number of Android apps are on the market. As a result, we can see that, as an important platform for Android smartphone users to download apps, there is a homogeneity in the Android App Store, which is similar in terms of product interface design, plate setting, and functionality. But careful analysis, we also seem to see a number of application store operators want to reflect the differences in the good intentions.

"Activity zone" brings added value and active degree

In the world of the Internet, "activity zones" often play a role in increasing user activity. The domestic Lenovo music Store as an example, the beginning of the 5.0 version, increased the "gift" activities of the zone. "Applications may be downloaded anywhere, unless there is an exclusive or initial application." However, download in the Lok store can also get prizes, enhance the user's active degree and participation, which is the meaning of the activity zone. "The owner of the Le Store activity area said.

Mobile phone users in the Android App store download applications mainly have the following three kinds of situation:

The user has the purpose to download the application they need;

Second, when users see the application store recommended by the application of a download interested;

Third, when users download the application can be added value.

Most app stores can help users find and download applications that they need or are interested in in the first two cases, by applying search and referral rankings. In the early days, there were stores that offered "Hot word list" "Voice search" and other convenient functions, and at present, these features are almost the standard of the application store, also into homogenization. Le Store Activity Center is the embodiment of the difference in another way, can be implemented in the user download applications at the same time, to provide users with value-added. The activity area is an open platform, and internal activities are organized and published by the developer. Users can download applications to participate in developer activities, to obtain various prizes.

"Socializing" increases user stickiness

With the popularity of social networks, Android users are no longer content to download apps, they want to share apps with friends and talk about apps, so it's a trend to socialize the App store.

Tencent application treasure relying on the mature QQ user resources to take the lead in the attempt to socialize, in the application of the Treasure Touch screen version (a.myapp.com) on the launch of "Push the customer ring" function. Users login QQ account, you can see in the "dynamic" friends recommended applications, in the application wall, you can see the most recommended applications, which also provide users with a reference to download applications. Users recommend the application can get points, the more points, the more opportunities to enter the "push" people.

Tencent application treasure through the mature user resources, realize social, let users find the sense of existence. Compared to other application stores, its unique relationship chain resources can not be imitated, users are happy to see what friends have recommended what applications, happy to show their rank in front of friends. This one on the one hand realizes the application treasure the difference, simultaneously also enhances the user stickiness.

In addition, the Android Market, the Jifeng market has also opened a user-recommended application of the plate, but because not like Tencent has a huge QQ user resource base, so social function is not as good as the application of the complete and perfect Bora.

Aggregation + Search meets personalized needs

The surge in Android phone users has led to a dramatic increase in the number of Android mobile apps. Being able to help users find what they want in a digital Android app is a growing concern for the Android App store. Most Android apps have tried to offer a "guess what you Like", "friend Recommendation" and other features to cater to the user's personalized needs.

In fact, if you can meet the following two conditions, you can meet the user's Android application of the most basic personalized requirements: first, as many effective number of applications; second, powerful search function. Baidu Mobile Application Center is such a platform, Third-party application stores may find some differentiated solutions.

Baidu Mobile Application Center in the column settings than other Third-party Android application market rich, only "aggregation + search" This seemingly simple model to meet the user's active search applications personalized needs. In the content, the Baidu Mobile Application Center has aggregated many Android application market application, in the function, relies on its formidable search backstage. Users through search, can be more accurate to find the target application, after entering the application page, you can also choose to download the version and download the platform to enable users to fully use the "optional" way to experience the download application process.

With the growth of Android mobile phone users, companies, including the Internet, operators, traditional IT companies, and other businesses, around the android application of the mobile Internet ecosystem competition, will become more intense. Too homogeneous is not conducive to the development of independent application stores, nor is it a good thing for developers. If each Android store is differentiated by its own advantages, it will bring different benefits to users, developers, and app stores.