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As the core and essence of website operation, this article tries to explore the essence and connotation of network marketing together.
1, the network marketing is not the website promotion and the SEO
Network Marketing is not the network promotion, the website promotion, is not the search engine optimization, the network marketing core should be: "The supply and demand both sides through the Internet one kind of exchange behavior" this kind of behavior exists the foundation is that through the Internet this kind of exchange is advantageous to both sides or said more advantageous, this kind Wang Yihui that one end of the network marketing chain is the supply side, one end is the demand side, the supply side through the Internet to find the demand side, the demand side is also looking for suppliers through the Internet, and in this chain, is located in the chain handle is the demand side, only grasp the "handle", that is, grasp the user's needs, Can grasp the initiative of this chain.
Therefore, the essence of network marketing is a kind of management, which is based on the Internet economic background, taking the target user's demand as the starting point and the Internet as the tool management process.
2, Network Marketing is not a supplier of unilateral acts
Network marketing is not rely on a few sets of mass software can be achieved, if you can rely on several mass software can achieve network marketing, it is tantamount to saying that the sky will also be under the rain gold bars. Mass software can barely be called network marketing, and can not be called sales, and mass software is a nasty way to sell.
Wang Yihui that the content of Internet marketing is the exchange and exchange of information between supply and demand, network marketing is not a unilateral act, but how to ensure the smooth two-way exchange exchange, and finally achieve the goal of network marketing.
3, Network Marketing is not the first work to promote
Network marketing is not a rush to promote your products and services through the network, but in the context of the network economy to locate your products and services.
Wang Yihui that in the era of network economy, network marketing objects-services and products, its positioning, design, development can be carried out through the Internet, to allow the target users to participate in product and service positioning, design, development.
In the traditional economic era, the user's personalized needs are difficult to meet one-on-one, but the network economy will make this situation revolutionary changes, the current network has appeared a lot of users personalized customized products site, Wang Yihui that this represents a trend of network economic development. From the earliest Dell computer to the current number of personalized customized web site, fully demonstrate that users can participate in the product design and development through the network.
Therefore, the network marketing work is the most important job is positioning, design and development, and this design is the user can participate in, time is hasty, did not have a chance to carefully read the second and correct, the wrong place hope that your friends criticize correct!
To be Continued
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