What is the core of page optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In fact, for the site optimization, the page optimization is relatively simple, because of the search engine algorithm technology, in the Judgment of Web page relevance to do more and more good, page optimization involved in the technical details do not have to do everything, and in the SEO more and more advocating a balanced nature of the premise, the more detailed page The more likely it is to involve excessive optimization. So, for page optimization, as long as the page in a few core positions, such as the title, H tags and other obvious places, plus the key words can be.

The core of page optimization is mainly as follows:

1. Meta tags

Analysis: For meta tags, there are mainly title, keywords, description three places, the rest of the META tag is nothing. In terms of importance, title in the page optimization absolutely occupy a very important position, about the title of writing, from the SEO point of view, as far as possible not to accumulate too many keywords, if it is a long title, can contain 1-2 keywords, and the key words do not rely too close, For example, Q Pig blog title is Tongxiang website Construction-seo Optimization rankings, if in Baidu Search "Tongxiang site Optimization Rankings", you will find that Q Pig blog is still in the first place.

Keywords keyword tags, for the page optimization, the importance has been worse than before, and even a lot of SEO industry God said, Keywords label has no use, do not have nothing to do, but Q pig still think, page optimization, carefully write keywords tag, Even if the search engine has not taken keywords into account, the page ranking factor, at least keywords still have a reminder search engine role.

Description Description tag, search engine keyword, if the description tag contains the corresponding keyword, search engine will be in the form of red font callout, and if the description of the label write well, you can enhance the page click-through.

2. Text optimization

Analysis: The text of the writing, the most important factor is natural writing, this How to include the key words, you can refer to the college Entrance examination composition. The keyword as a title, and then around the key words of natural writing, do not blunt will need to optimize the keywords directly inserted into the article. For example, the article is an introduction website construction article, but appeared in the middle of beauty category keyword, this certainly not, nature writing article, one of the biggest characteristic is the readability is strong.

There is also an important factor in the content page optimization of the article is that the article, as far as possible using the keyword synonyms, synonyms. For example, the article or the introduction of Web site construction, content writing, in some locations, when talking about website construction, you can use the Web site production, website design and other related categories of phrases.

3, H/alt label

Analysis: H tags, mainly including H1, H2 tags, H1 represents a large title, H2 is a small title, basically H3 after the label in the article rarely used. By this means, the most important keyword is set in the H1 tag, and the phrase associated with the keyword is placed in the H2 tab, and then pushed backwards.

In fact, for Web page content page optimization, H1, H2 label role, is slowly weakening, but from the General page writing, the title of the article should appear in the H1 tag, the small title appears on the H2 label.

Because the search engine reads the picture difficulty, therefore in the general writing, needs to add the picture, carries on the alt label annotation. Of course, the understanding of the picture, the surrounding text also played a role, such as Q Pig is talking about the Site page optimization in the ALT tag usage, if you insert a picture now, even if the code does not parse the image, the search engine will think, this is about the use of Alt tag a picture.

Of course, H/alt tags, can be put into the keyword, as the content of the emphasis, but these tags, not too many keywords, and the suspicion of piling up, in general, in the label, including 2-3 words of keywords is enough. Others, such as bold, italic, etc. the key words also have a certain emphasis on the role, but in the page writing, the most important thing is the need for nature, if in the body, feel the need to emphasize a certain word, you can add bold black accent, not necessarily to the key words, the article is helpful to.

4, keyword layout

Analysis: The layout of the key words, the most important position is the beginning, especially the first paragraph of 50-150 words, the need to include a keyword, and then the middle of the text, there are 2-3 of keywords or synonyms, the end of the article, also contains a keyword on it.

In the layout of the keywords, there is also a concept, keyword density. In previous years, a lot of SEO predecessors, will suggest that the keyword density of the page to keep in 2-9%, 3-8% between, in fact, now with the search engine algorithm update, keyword density is not so important, search engine through semantic analysis, can easily understand, the article to express the central idea.

If the article is written in accordance with the general proposition composition, the key words naturally appear in the first paragraph of the article, the last and the middle, a total of 4-5 times on it, not so much to consider the density of keywords.

5. Thin Code

Analysis: Streamlining the code, one of the main purposes is to reduce the search engine in the analysis of the site page, the noise occurred. And for spiders, the most want to crawl into the page is the text of the page, for those structure code, comments, etc., are noise.

So, the thin code, first of all, will be JavaScript, outside the code call, style sheet, written as Div, but also outside the code call, and the code as little as possible comments. The core idea of code simplification is that all can use external file call, use the external file call, can not appear, as far as possible, in the text, as much as possible, a small number of CSS code can appear.

Search engine in the index site page, often in the page file size after a certain value truncated, do not appear. If the page, not thin code, a lot of flash effects, JavaScript effects, stylesheets, pictures, videos and so on, all included in the file, often see a lot of Web page file size of more than 300k, if the search engine really to 100k after the index, The 200k files behind it are gone.

Page optimization, the core is the few places, is to highlight the focus, will be expressed key content, keywords, included in the H tag, alt tags, in the beginning of the article, the text, the end contains 1-2 keywords, there is the page, keep a small number of code, the rest as far as possible to use external file calls, of course, Page optimization, the most important thing is to write a good title. This article by the Tongxiang website Construction (http://www.seozoro.com/) original release, respect the copyright, reprint please indicate the source.