What is the daily work of Internet product operators?

1, Content-product content editing, because a product comes out, need to have a text on the product of some features such as description, such as our product official website, the later period of social media promotion will use

2, user Behavior path analysis-through user browsing, click, download, download success, registration, retention, (pay) and other such behavior analysis of the user's basic path to do the most appropriate and effective new user guidance

3, new user guidance-including brand promotion, social media, user atmosphere, etc.,

4, the user behavior data line (data analysis)--all say, operation must combine data analysis, in fact, I just want to say, data is very important, but blindly or excessive pursuit of data really will backfire. Through user access (DNU,CAC,DOSU), user active (Dau,wau,mau,dec,at), retention and loss rate, and finally revenue (MPR,ARPU,LTV), here's to say: These data are just a ballpark, each company, each product data parameter is different, This data helps us to develop some operational strategies: including the determination of our product user cycle, channel quality, user activity, version update on the user's online impact, and can do some predictive response analysis model, you can predict in advance of our product user churn node, and then do some responsive user retention work, Avoid this situation and so on, the data can be observed in fact there are many, here is not one to say. But the last thing to say is that when it comes to data analysis, I think it's more important to analyze data than the tools that get the data. Because mastering a company's data acquisition tool can take almost a week, but to master in the operation process, the different product cycle, the different operation node uses the data analysis method is the key, as well as the data analysis experience, if your company has the specialized data analysis team, that is lucky, You can reduce a lot of this work, but the basics still need to be understood.

5, channels-channel discovery and channel mining: found that the company can directly apply for the channel, mining can give the product to bring new users of other channels. The latter involves a lot of, including channel input, how to build and so on

6, planning-online activities under the planning, promotion planning and so on

7, resource management-for our products pay a large customer, some help to promote the products of celebrities and media management, there is material resources

8, market business-to understand the market environment of products, and maintain a good public relations in this environment, this work may be short-term for the product online does not have much effect, but a keen market sense of the people, but also operators need

The above basically can be summed up to let this product live, below again how to let the product live longer

9, user Maintenance----to help users solve problems encountered in the use of products, and timely resolution

10, the collection of user feedback suggestions, if necessary to organize the target users to carry out offline exchange activities-to PM to do some product improvement, increase product life cycle

11, social media promotion and maintenance-direct contact with the user, you can understand the needs of users in real time, for the stability of our operations will help