What is the Damoze staff of e-commerce?

Last week wrote "B2C&C2C: Who will write the new E-commerce legend?" "After the blog, a lot of bo friends to ask me a question, what is the key to E-commerce?

I have been thinking about this issue and many people in the industry have also expressed their views. As for my point of view, some of the earlier blog posts on E-commerce have been reflected. However, read the CCTV "wealth Story" June 3 to all the founder of the aging of the interview, and then to any customer sincere product after understanding, I have some new summary.

People in the industry mentioned that every customer sincere products, will be mentioned PPG. Because the leader of this industry is PPG, and every customer sincerity product is a follow-up person. Therefore, many people in the industry simply think, where the goods and PPG no two. They have overlooked a point, as a backward, where the customer prudential products can be in a short time beyond PPG, or even far away.

So, what is the customer-prudential product from behind?

In fact, in the Internet industry, from behind the case abound. Tencent with IM tools to accumulate user base, quickly surpass predecessors, become a leading Internet empire. Taobao through the free strategy to break through ebay's ban, become the first big Consumer-to-consumer website. Behind them, they have their own secrets.

And every customer prudential products beyond PPG, but also have their own secret secrets. To borrow the words of Mr. Qi Baishi can be explained, that is: To learn my life, like my people die. "Fortune Story" in the program, aging also said, see PPG Success, gave him a new idea. Therefore, the aged Learning PPG mode, the creation of any customer-prudential products.

Aged Learning PPG mode, but did not copy PPG mode. After all, age has been in China's e-commerce industry for so many years, compared with the initial e-commerce of PPG's founders. Therefore, in the operator where the customer Prudential products team relatively mature a lot. There is a sentence called: Ginger or old spicy. Where the customer sincerity although the start-up, but after all, is an aging old ginger, eat up or very spicy.

So where is the product of guest sincerity? That's only two words: service. Where the customer prudential product was founded, understand PPG's inventory cycle is 7 days, not to the user experience time. Therefore, where customer prudential products to extend the inventory cycle, enhance the user experience. Moreover, in the extension of inventory cycle at the same time, enhance the logistics and distribution capacity. In this way, the goods in the shortest possible time to reach the hands of customers, and extended the inventory cycle, if the customer is not satisfied with the return time on the left room. User experience is stronger than PPG, is a customer-prudential products in the early period to seize PPG customers the biggest advantage of resources.

PPG in every customer prudential product Step by step Press, no situation, investigate and study the reasons, but blindly increase advertising offensive. Undeniably, a strong advertising campaign in the short term played a certain effect. However, for a long-term operation of "Light Company", the most important is the financial link. PPG, however, ignores this and keeps investing money to strengthen advertising coverage. Many advertisers warn that if PPG continues to cover large densities, it will cause repeated waste. Finally, it is likely to lead to a broken capital chain. But PPG is still stubborn. Sure enough, because the long-term arrears of suppliers and advertising costs, PPG in the financial crisis in the capital break. And where the goods, because there is no such a large area of coverage, relatively abundant funds, more smoothly spent this pass.

From where customers and PPG comparison, E-commerce to be successful, in fact, it is not difficult. The first is to have a wealth of electronic experience, only the talent is the basic. And with talent, you have to have plenty of money. Pay attention to the link of capital chain, prevent the occurrence of capital chain break. But, from the writer's point of view, these are not the most important elements. The most important element, or two words: service.

Imagine, if there is no customer-prudential products than PPG better customer service, that any customer sincerity products can rob PPG customers? Obviously unlikely. If PPG's customers are not robbed, will it increase advertising coverage? Unlikely. If there is no large area of advertising coverage, there will be a large amount of capital investment, until the capital chain break? Obviously not. These step-by-step factors have led to the failure of PPG. However, the achievements of every customer sincerity goods. Because pay attention to the user experience, where the customer sincere goods robbed PPG's customers. Because there is customer support, there is ample capital, at the same time, customer Word-of-mouth transmission, but also reduce the cost of advertising investment. Therefore, every customer sincere product can live very moist.

Moreover, every customer prudential products launched two new services this year, that is, try to wear and 30 days unconditional return of goods. In the logistics and distribution of hands, you can first open the packaging test wear, if not satisfied with the rejection, this is to try to wear. and 30 days unconditional return goods, is in 30 days, if not satisfied, even if it is through, washed, you can not bear the logistics costs returned goods. From this point of view, but also gave me some profound understanding.

Before I predicted the winning weapon of electronic commerce, that is the user experience (customer service). Only by grasping the user experience, can the prosperous. For the whole e-commerce, this is a simple and complex magic weapon. It's simple because everyone knows it. The complicated thing is that many people can't do it. So, a lot of people can win by service.

This reminds me of the Damoze of this Shaolin faction. The weapon, though Gongfu wonderful, comes from the folk. However, the folk did not play its effectiveness, but by Shaolin play out. What is the reason? It is the Shaolin who makes simple things complicated. E-commerce is to make simple things into complex things. As I said before, the service is to make the seemingly simple service "complex" and ultimately do the best. In this way, the Damoze staff can play a role in the hands of ordinary people.

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