What is the design of the book?

Read a lot of books, rarely write the book. What was the design last night? , a book about the design of Rand to his disciples. The content of the book is very small, only the first half of the dozens of pages is useful. I record the master's personal understanding of a few points. This book is also sold on the internet, there are like to click on the cover to buy the following.

Point one: "Design is a relationship." "At design time, the use of an element, just a single individual, once the introduction of other elements, there will be a certain relationship between two elements." Either the relationship or the relationship. When more elements are introduced, the relationships between elements become more complex. From this point of view, design is a relationship, that is, in the middle of complex elements to find (harmonious) relationship. Paul thinks that everything is "relationship", and if that theory is correct, then everything can be designed, because we do a certain design, is to deal with the "relationship". Design is not to determine the shape, material, style of a product, but when people want to do some behavior, naturally will find a "relationship" to meet this condition (now see Shenze straight design CD machine is a good example). Paul also believes that "design is a clock ratio," compared to "relationship", "proportion" seems to be dealing with the "relationship", or size, or color and so on.

Previously in the work, in the revision phase of a large number of requirements for us to think, analyze the design of each element of the use of the draft, that each element should have a reason to exist. Why to use here, why so use, why is this, why is that, I think a lot of the significance of the existence of elements, in fact, ignoring the relationship between the elements. Because, many elements, we will map elements in the brain, the brain constantly thinking about the relationship between many elements, it will feel complex, difficult to understand. It's easy to look at good design in turn. So how to solve the problem of balancing design and business needs, I think, is Paul's next point.

Point two, "design is the conflict between form and content". Paul believes that design is the operation of form and content. The content is the idea, and the form is how we deal with the idea or how to do it. For example, I want to go to the hospital, this is the content, that is, I want to do something, "car" or "hit" This is the form, the form we can decide to do. Now it is not difficult to understand if "going to the hospital" is not sure, the car and the hit is no way to finalize. The so-called "conflict" is the unresolved thing before the two reach a consensus. Frankly speaking, I haven't fully understood the point of view.

Point three, "design is to simplify the process of complexity." This conclusion should be accepted by most people, Paul mentioned the process of "first multiply and simplify", think that the causal relationship of simplified should be paid attention to, design is a gradual to "Jane" process. Can not say suddenly come up on the "Jane", should be repeated treatment of "relationship", so as to achieve "Jane".

Finally, there is a profound memory: "We are not just designers, we have to deal with customers, with political, social and aesthetic means-– this is a big problem." "I think the master here is actually discussing the" persuasive "question, whether the good plan can be accepted by the client, depends on the" political "," social "," aesthetic "method to achieve. Single proposal may not solve the problem of food and clothing, a variety of "means" to facilitate, rather than simply take out the solution to the customer. Designers are responsible for not only the mission of design, but more to the design of others to accept.

The whole book is very short, memorable things are many, recommended to enter the design industry students.

Source: http://liuyuntian.com/2011/01/16/paul-rand-conversations-with-students.html