BCC network Beijing August 22 News (reporter Tang Yiliang) According to the Voice of China "Yang Guang News" reported that the emergence of e-commerce tourism, online tourism market multifaceted, the tragic "price war" is increasingly fierce. What is the desire of the tourism power companies to fight this industry?
In July this year, Ctrip launched its first large-scale low price promotion since 12, which amounted to $500 million trillion. Then the art Dragon Net declared war on its official microblog, soon Mango Network announced the investment of 80 million yuan cash subsidy, the same way net also Hao throw 90 million yuan war, to where the net then announced investment about 200 million to build tourism intelligent service platform, leisurely network also launched the "Eight anniversary of the whole let 80 million."
Some experts said that from Ctrip spread the price war is the enterprise eager to consolidate their market position, but had to make the choice of the worst. Ctrip related responsible person also said to the media, only through the price war this storm can make the entire industry back to the rational track, to Zhi to the goal of chaos.
Some industry experts said that the real goal of online travel enterprise price war is to carry out the industry reshuffle, to achieve the industry's internal reintegration. However, the industry also said, in fact, such a clean door is not easy, from the current situation, the top 20 of tourism e-commerce sites are not a few are profitable, it is not profitable to put money to let go, this deck how to wash? As the saying goes, "Stoding", a large center with thousands of people, tens of thousands of people call center, if it has put its gross margin to the floor price, then the cost of all kinds of costs it is how the burden, the final can be small online travel site to clear out, in fact, still an unknown.
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