What is the development trend of 2013,seo?

Absrtact: To the end of the year, in the upcoming 2013, SEO industry development will show what trend? Below we review the 2012 Google, Baidu and other mainstream search engine algorithm changes, hoping to find from the SEO industry in the New Year of some development vein.

And at the end of the upcoming 2013, SEO industry development will show what trend? Below we review the 2012 Google, Baidu and other mainstream search engine algorithm changes, hoping to find the SEO industry in the New year, some of the development of the thread.

What is the development trend of 2013,seo?

January 2012, for some of the first screen ads flood impact Search User experience problem, Google page layout algorithm officially unveiled, Google hopes to adjust through such algorithms, to crack down on the home page over ads, so that users can hardly find the actual content on the Web site, effectively improve the search user experience.

Since the beginning of 2011, when Google launched the "panda algorithm", 2012 Google frequently on the "panda algorithm" has been constantly upgraded, and constantly strengthen the "content farm" (to obtain a better search engine rankings, artificial manufacture of a large number of keywords and long tail keyword shoddy content page, that Baidu said " Content is just meaningless interspersed keywords ") of the crackdown.

April 2012, the Google Penguin algorithm officially launched, it is the main thrust of the fight outside the chain of cheating on a variety of excessive SEO behavior, especially on the site over the exchange of links, "based on the benefits of the link" (Buy and sell links) and black chain, such as traditional methods of SEO hit.

At the end of September 2012, Google began to crack down on domain-matching keywords (EMD), and about 6% of English-language websites were affected.

Relatively speaking, the first half of 2012 Baidu calm. But May 2 Baidu webmaster Platform released "Web2.0 anti-garbage detailed strategy", Chinese Web2.0 platform operators, "optimistic about their own door, manage their own people", indicating that Baidu for "content is just meaningless interspersed keyword" of spam ("Hair outside the chain" and ad ad behavior) of the "0 tolerance" attitude, Opened the year Baidu to crack the prologue of cheating SEO.

Baidu Big earthquake that let the public seoer fear

In late June, Baidu in the case of no warning large area K station, was seoer known as "Baidu Big earthquake." Baidu later said: "Baidu to combat the low quality site of the new algorithm has been in force." This is also following the frequent upgrade of Google Panda algorithm, Baidu's first large-scale site inside the website "content is just meaningless interspersed keyword" "content farm" increasingly flood bright sword attack.

In late October 2012, Baidu Super Chain cheat algorithm upgrade, the main object of the attack is intended to cheat through the chain of the way the site in Baidu search results ranked behavior. Hit the garbage links mainly include: buy and sell links, cross wheel chain, program mass link, over exchange links, hidden links and black chain.

November mid-April, Baidu web search integrated ICP record information display on the line, Baidu said that in part of the security risks in the field, in the description of the site Baidu marked the record of each site information ("Corporate websites, public institutions, personal sites, government websites, enterprise sites" and other categories), Assist users to select safe and secure search results.

To sum up, 2012 Google, Baidu algorithm frequently upgraded, is to change seoer Google, Baidu and other mainstream search engine lead attitude, Google, Baidu and other mainstream search engine frequently upgrade algorithms, and constantly combat all kinds of excessive SEO behavior, Want to get all seoer back to the original idea of building content around users.

Many years ago, Baidu Lee said: "I know a lot of people in order to better sort, from the search strategy point of view, do a lot of ' optimization ', but less to take into account the searcher's psychological and behavioral decision-making"-search engine to change this undesirable tendencies.

Around the basic point of returning users, 2012 Google, Baidu algorithm updated a major feature is, whether the chain to promote or the content of the site, the kind of "more content, more outside the chain is equal to more of the search engine and better SEO rankings" of the SEO industry unspoken rules say "no", I hope in this way, Emphasis on SEO is not equivalent to spam, guide the site operators consciously to spam said "no".

2012 Google, Baidu algorithm upgrade Another major features: they are also a variety of SEO industry to form a common approach to SEO (such as the exchange of links, low quality content of the "content farm") to continue to blow, Hope in such a way to sever those who use a lot of technology to cater to the mainstream search engine to upgrade the site SEO rankings seoer.

Search engine to say "no" to "SEO Skill show"

Because in the mainstream search engine view, so "to cater to the mainstream search engine technology," a large number of uses, in itself is a "use and amplification of search engine strategy defects, using malicious means to obtain and the quality of the Web page is not in conformity with the" behavior-search engine to judge the most basic principle of Are you going to do it or are you just using it for a search engine?

From this perspective, the 2013 can be foreseen SEO development trend will continue to return to the "user first", emphasizing "content for the King" of "inaction" trend, no longer one-sided emphasis on SEO professional skills, and emphasis on SEO overall strategy and executive power-to the potential users as the center, Continue to generate the original content that potential users loved and the ability to promote content based on it. Only then, the website SEO can really do well.

Moreover, from 2012 Google Baidu to "content farm" coincide with the attack and Baidu search results show ICP record information, "content is king" Prerequisite is the content (service) of the authenticity, this must arouse the seoer attention. In fact, only real marketing information can really nurture the real user community of the site-often the most sophisticated marketing approach is through the most straightforward way to truly show all of our services, any user and search engine practices will not be long.

Of course, this is not to say that no longer need SEO professional skills, but said SEO professional skills, in the initial design process of the site, how to build a user-friendly search engine spiders and crawl the good structure of the Web site; SEO professional skills are more reflected in the SEO data monitoring-the first time from the numerous data found in what content and content promotion form by the potential users of the favor, the first time to answer: why this, and then guide the site Content system construction and promotion.

In addition, in the long run, more search engine changes around the SEO measures will only be harmful-not to mention the possibility of incurring search engine penalties, it has at least disrupted a website's established marketing strategy.