What is the development trend of e-commerce industry?

For the development of E-commerce industry, recently Ministry of Commerce issued a document, in 3-5 years to cultivate 50-70 network shopping platform, industry E-commerce platform and E-commerce application Model backbone enterprises. The declared demonstration enterprises include the network shopping platform, Business-to-business platform and the traditional enterprise e-commerce application platform. At the same time, the business includes clothing, home appliances, book audio-visual or provide civil aviation, tourism and hotel reservations and other services. Among them, the annual sales of the consumer platform must be guaranteed in more than 100 million yuan, if the third party platform, then the annual turnover will be more than 2 billion yuan.

In the last month, the first China to Nasdaq listed apparel E-commerce Enterprises, the next should be to open a comprehensive E-commerce platform independent listing Dangdang.

Dangdang Joint President Guoqing in an interview, said Dangdang about 200 million dollars in the year-end financing. The form may be by listing or possibly through private placement, which is not yet determined.

And investment bankers said Dangdang had opted for investment banks such as Morgan Stanley and Credit Suisse as their underwriters, planning to go to the US as early as the end of the year.

Dangdang, after the end of 2006 to complete the third round of 27 million U.S. dollars of financing, for more than four years has been no refinancing. Guoqing revealed that Dangdang's financing will be mainly used for logistics and technology platform construction to support the expansion of the department store business. Dangdang books last year grew nearly 60%, and the department store growth rate of 230%, on the basis of maintaining the development of the book business, when the force of the Department of General merchandise business accounted for more than a year, is expected to 3 years of department stores will reach 50%.

According to the research report, the current integrated online retailer and vertical consumer website are forming two echelon groups to make up the first echelon of the general merchandise market, such as Dangdang, excellent net, Jingdong Mall and so on.

And Jingdong Mall executives told reporters that at the beginning of this year won the Tiger Global Fund C1 round 75 million U.S. dollars venture capital to account, in November Jingdong Mall is ready to announce C2 round financing to account. Plus C1 round financing, the total amount of capital financing this year over 150 million U.S. dollars.

According to the Research Institute, the analysis of the advisory report that the third quarter of this year, Jingdong Online Mall 3 consecutive months of sales are more than 1 billion yuan, the market share of 35.6%. Dangdang, the Amazon market share of excellence tied second. The three-quarter Chinese online shopping market transaction size of 121 billion yuan, an increase of 76.9%.

"After the launch of Macaulay, we can also see a group of companies that are listed as corporations." "The Qing branch CEO Gavin to the business of the bullish, due to the online shopping boom this year." For example, last year Jingdong mall sales of 3.7 billion yuan. Xu revealed that the company's sales in the first 8 months of this year have been close to 6 billion yuan, the annual sales may exceed 10 billion yuan.

Another rumored to be listed hot China's largest independent brand apparel E-commerce sites where customers Prudential products CEO aged recently received an interview with reporters, where customers will reach 2 billion yuan this year sales scale, an increase of 300%, but there is no IPO timetable.

Aged revealed that, every customer prudential products this year and next two years to vigorously expand the market outside Beijing, the previous three years focused on Beijing. The company plans to expand the Shanghai warehouse from 30,000 square meters to 100,000 square meters. Therefore, every customer prudential products 2011 can not consider profitability.

Aging said the company may have big moves in the future, will not be listed, but do not rule out private equity financing.

Where the goods to the net shopping for men's shirts started, 2009 began to expand the product line, now where the customer-prudential products include men's, women's wear, children's clothing, accessories, shoes, home textiles, such as six major categories of 20,000 of commodities. Aging revealed that the future may be further to the direction of the fashion Life platform expansion.

At present, a variety of services and inputs need to consume all the money of customer prudential. For example, the recent introduction of the 30-day unconditional return, so that any customer-prudential product returns rate increased by 5%, and on the spot to try to wear the conditions, making the courier from the average of 2 minutes per single, even to wait for customers to use 30 minutes to wear clothes, which makes the cost rising.

In fact, many companies are waiting to continue the listing spree, Gavin revealed that its investment in the enterprise including wheat, wheat bag, nine drilling network, such as a large number of vertical e-commerce enterprises.

Diamond Network retailer Nine drilling network CEO Lin Yi told reporters that the nine drilling network will be completed next March before the second round of financing, financing lines in 10 million to 13 million U.S. dollars, the funds will be used for the expansion of the national shop.

The first round of the nine Diamond has won the United States Rapaport, Kai Peng and qiming venture investment, such as millions of U.S. dollars, the network was founded in 2005, is China's largest diamond jewelry E-commerce platform.

Cai, an expert on famous e-commerce brand management, said e-commerce enterprises increasingly fierce competition, E-commerce gradually to two big direction development: First, the internet, E-commerce predators are committed to bigger and larger, to the department stores, such as Taobao, Pat, Jing-dong, Excellence, when, Baidu and so on; the other is the many emerging E-commerce enterprises , the alternative to seek survival and development, small do fine, such as Van Bazaar, Dream, Amoy, happy to buy. Each has its own advantages, the all-inclusive model can bring consumers "one-stop shopping" easy experience, small and refined can give consumers more depth experience. Of course, there are some e-commerce enterprises from the target group, the geographical subdivision, the target group of small and fine, but the product category is all-inclusive, such as walking show, charm and so on.

It is reported that the Fimat Mall of the International of Netherfield to women as the starting point and target groups, with the "0 investment to do the Boss" business philosophy, attracted many women's active participation. Fimat Mall can be said to take into account the female entrepreneurial employment in all aspects of the problem, and the most creative and attract women's attention, that is, Fimat Mall to solve the female entrepreneurial employment can not balance the cause and family problems. After just a few years of development, Fimat Mall now has more than 700,000 members and 300,000 shopkeepers, has successfully helped hundreds of thousands of women achieve the 0 cost of entrepreneurial dream. In this year's fourth session of China Brand Festival, Fimat Mall with its unique B2C2C model to obtain the "best business model of the Golden Spectrum Award."

Data show that in 2006-2009, China's e-commerce industry and related sectors of the total investment 95, involving 44 companies, disclosure of investment amount of 604 million U.S. dollars. In the second quarter of 2010, China's e-commerce industry has 16 investments, including 13 disclosure of investment, the total investment amount of 138 million U.S. dollars, the average investment amount of 10.61 million U.S. dollars.