What is the difference between a domain URL forwarding and a 301 redirect?

Easy to many engaged in SEO work many people do not know 301 and domain name URL forwarding meaning, here to share some of their general differences, first of all, we first understand their basic concept!

What is a 301 redirect?

301 represents a permanent transfer (permanently moved), 301 redirect is the best way to search engine friendliness after web page change, and it is recommended to use 301来 as long as it is not temporarily moved.

301 redirect can promote search engine optimization effect

From the perspective of Search engine optimization, 301 redirect is the most feasible method of Web site redirection. When the site's domain name changes, the search engine will only index the new URL, but also the old address under the original external link to the new address, so that the site will not be ranked because of changes in the URL to receive the slightest impact. Similarly, when you use the 301 Permanent redirect command to point multiple domain names to the site's primary domain, there is no negative impact on the ranking of the site.

What is a domain name URL forwarding?

Domain name URL forwarding: the so-called domain name URL forwarding is URL forwarding, through the server's special technical settings, implementation when access to your domain name, will automatically jump to the other network address you specify. Of course, the premise is: first your domain name has been successfully registered, and use the default DNS server, and then you set its forwarding to the destination address can be normal access to the Internet, so as to ensure that your URL forward successfully. Through the URL forwarding service, you can easily achieve multiple domain names to a Web site or a subdirectory of the site; In addition, through the URL forwarding service, you can easily realize your Chinese domain name, set up automatic forwarding to your English domain name main site. There are two ways to forward a domain URL:

Do not hide path domain name URL forwarding: Access to the domain name, automatically jump to the specified network path, IE browser address bar displayed in the address automatically become the display of the real target address.

Hide the path of the domain name URL forwarding: Access to the domain name, automatically jump to the specified network path, IE browser address bar shows the address of the address to remain unchanged, but the actual access to the content after the jump.

301 the difference between redirection and domain name URL forwarding:

301 Turn (or call 301 Redirect, 301 jump) is one of the status codes in the header information (header) in the HTTP data stream returned by the server when the user or search engine sends a browse request to the Web server, indicating that this page is permanently transferred to another address.

When page A is redirected to page B with 301 redirects, the search engine can be sure that page a permanently changes location, or that it doesn't actually exist, and that the search engine will use page B as the only effective target. The advantage is, first, there is no website normalization problem, second, also very important, page A's PR page level will be uploaded to page b.

And the domain name URL forwarding is not a permanent transfer, so for search engines, recognition degree is not as good as 301.

On the Web site of a general Web company, the method used is to use 301 permanent steering, rather than using a domain name URL with an unstable factor to forward.