What is the difference between the Alliance AD PK Precision Marketing?

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Web site How to make money, advertising is a kind of, including the launch of the website Alliance ads and accurate marketing ads. Today, Xianning SEO here to discuss with you about the Alliance advertising and precision Marketing advertising some differences bar.

Many people do the first choice is to do Web site Alliance ads, and then wait until their site has a certain impact on the delivery of precision marketing ads. Xianning SEO very agree with this view, because the alliance advertising and precision marketing advertising different requirements and to achieve the maximization of Web site to make our webmaster friends have to do so.

Website Alliance Advertisement

Xianning seo very admire Google AdSense this, because it is based on the keyword ads matching, to a certain extent, improve the content of advertising and the relevance of the site, which not only can improve the advertising effect of advertisers, but also conducive to increasing the AdSense advertising revenue. And then Baidu learned the Google technology, but also use the keyword to match the ads, but perhaps because the technology itself is not perfect reasons, a lot of webmaster reflects its advertising clicks than Google AdSense a lot lower.

In response to the recent, major network giants have increased the input of the Web site Alliance, the various means of wooing the vast number of small webmaster friends, can be seen in the next few years the Web site Alliance is likely to be fired white-hot. A personal webmaster has revealed: a Day PV (page refresh) for 500,000 times the site, the same advertisement, the same position, the same display form, from Ali mother every day to get divided into about 50 yuan, from the Baidu Alliance can be divided into about 80 yuan, and from Google ad sense can be divided into about 80 U.S. dollars.

At present, the current half of the situation, Google has affected more or less the market share of its adsense, thus providing an opportunity for the development of other websites in China. And Ali Group claimed that in the future there are sites where there is Taobao, can be seen in the Web site Alliance development ambitions. Baidu also in the previous few years continuously cut down stationmaster divides the circumstance to announce this year will raise the stationmaster to divide 10%-15%. And Tencent's search platform is also ambitious to use its huge user base to open up the Web site Alliance market.

Undoubtedly, the Web site Alliance for a site to develop the initial development of the necessary funds to help, the impact of the site, IP, PV and so on has not reached a level, only through the Web site Alliance to earn a little commission to support the initial development of the site. And the current situation of the website alliance is not very optimistic, the Union deduction amount, the phenomenon of the deduction of money is widespread, Xianning Seo thinks, for how to standardize the website Alliance market urgently need relevant department to intervene to renovate.

Second, accurate marketing advertising

There is no denying the fact that the revenue from making precision marketing ads is much more than the revenue from affiliate ads, and it will be much easier. So what is precision marketing?

Precision Marketing (Precision marketing) is based on accurate positioning, relying on modern information technology means to establish personalized customer communication service system, to achieve the enterprise measurable low-cost expansion of the road!

Sense of precision marketing is a bit like Baidu bid, potential customers through the search keyword into your site, the conversion rate of advertising is quite high ah. Because of this, so many businesses are willing to spend money to do precision marketing, businesses want to use the least advertising investment to obtain the greatest economic benefits. Now the domestic website type is slicing the finer, also under certain condition for the network precision marketing has laid a certain foundation.

Another to do accurate marketing advertising is to consider their own initiative to contact the business or businessmen mainly contact you to advertise the problem. Because some times their own development of the site may be a deviation of the valuation, you may think that your site has reached a certain degree of influence, but the merchant does not recognize your strength. At least you should consider how to persuade a business to put ads on your site, and at the price you set, the most important thing is how you can guarantee the effect of advertising.

Many people like to exaggerate, and even if the ads are made, but lost credibility, the development of the site is not very unfavorable. Xianning SEO to Everyone's opinion is to first focus on the site to do, the early period can be put on the alliance ads, and then the site developed almost can try to publicize, of course, the Lord is to be targeted at the relevant businesses. In advertising and website publicity work is also seeking truth from facts, if you want to go to empty gloves White Wolf, then xianning seo more recommend you to do the alliance ads.

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