What is the difference between the entrepreneur and the predecessor?

What is the difference between the entrepreneur and the predecessor? The network popularization brings the pluralistic thought, the material wealth brings the ego center and the money worship, these once affixed to the body's label once again pastes in the person. The most important feature of the founder's own description is probably the aversion to labeling. But in the business world, no matter how they justify and try to break out of "a", all capital and big companies are still eager to understand them and define them because they represent the future.

We are looking for these 13 interviews, of course, is not enough to represent all the three-way entrepreneurs, thankfully, at least we did one thing, let a person to express their own.

They have different personalities, but they are surprisingly consistent: Dare to challenge the rules and be confident in yourself. It is hard to say that this is an advantage or a disadvantage, but it is very rare--five years later, or even a year later, they may not be able to say this rhetoric. Now, let them do it in the business world! Who knows?

Dixon, we're a bunch of "normal people" who haven't been castrated.

Who's Ma Jiajia?

Formerly known as Zhang Mengning

1990 was born in 2008, Yunnan Province College entrance examination language champion, 2012 graduated from the University of Communication College of Humanities.

June 2012, alias Ma Jiajia, meaning "vest", in the vicinity of the University of Communication opened a spice shop "bubble no". Was reported by the science and technology media.

April 2013, to participate in Jiangsu satellite TV "Non-interference". The company first appeared in the eyes of the mainstream media.

February 2014, went to the Shenzhen Vanke speech, throwing "not to buy a house" view. Ren Zhiqiang Weibo comments Ma Jiajia "is not the ability to buy, also did not buy the time." Dixon has peaked.

"Do you want to interview the role of Ma Jiajia or the director who created the best?" "This is the first sentence Zhang Mengning said before the interview. No one cares about the 24-Year-old girl's real name-people are concerned about the "Ma Jiajia", a girl selling sex goods.

2012, Zhang Mengning at his alma mater Media University opened a sex shop "bubble No", alias Ma Jiajia. Did not expect this body vest to wear on can not take off. Through a series of words and "gender experts", "college Entrance Examination (Chinese)" and other labels, the young entrepreneur successfully made himself a big guy and media talk about the good topic.

Earlier this year, the increase in exposure became a Ma Jiajia in the media's reputation as a turning point-she closed her own at the Communication University of China and Xinglong Street shops. The criticism of the article followed, the most questioned is "bubble no" there is no real products, the entrepreneurial people alone to walk the stunt.

"(Ma Jiajia) This deck is no longer needed for marketing. ' Bubble no ' is profitable. "Zhang Mengning and we emphasized. She told the "Financial World" weekly, she is actually preparing for the company's big transformation-whether the bubble may be transformed into a creative company, and she does not care about what others say "Ma Jiajia". "You have to let the times prove you are a star, you can have your own products." She planned to make another appearance in a surprising way.

What's going on in Vanke's speech?

First of all, I think it has been too angry as news, but as a point of view can be pulled: not to buy a house, is not in China to buy a house. There is no need to talk about house prices in non-front-line cities, that is, ordinary consumer goods, does not constitute a social phenomenon problem. First-line city to buy a house, one is the comfort of living is not enough, the price is not high, and then 70 property rights this matter did not understand, typos real estate huge investment dividend period has actually passed. In the final analysis, the idea of not marrying is actually a question of investment return ratio. Young people in terms of time cost, investment ego is the highest return. Earn 3000 to spend 1500 and earn 8000 of the people to make friends, earn 10,000 to spend 5000 to make friends with 100,000, slowly on the cow x. We valued 4 million more than a year ago, and now we have a billion, right, next year we will earn 100 million, of course, the return on business is big. At 98 or 30 years of age when finance is very free, there will be many opportunities for overseas investment, the Earth people know that the world's houses are more cool and cheaper than Beijing. Of course, someone will say that not everyone can be like you, then I can't. Just like some people say that although they have nothing, no skills, no girlfriend, hard life is to buy a house, you do not represent me. You're such a dick, why should I represent you? I can only tell you that there is a solution, and successfully let me live well. As for what you think it's your business. Perhaps is the beginning of the thinking gap is doomed to our differences.

As for property developers, I have a full PPT to see again, and then look at the Lo Zhenyu with the Walk of the U disk life, and then understand that the Chinese most unified Chinese dream is to make money in China, not to settle in China, at least the children must go out-to know what to do.

What do you think, "No understanding of the generation will be abandoned by the Times anxiety disorder?"

I'm a little bit popular about it.

First understand what the new generation of types, in order to extract the type of pain, only the type of battle, only to be able to chat ... such as the rationalization of cock silk (millet dry matter, cheap → Young), such as girls on the traditional male power of deconstruction and disregard (not good → personality), such as the gay people represented by the gender diversity (taboo → acceptance → trend), such as the second generation of control of the previous generation of free and reconstruction (attachment → self), or the artistic force of the global yearning (life and career redefinition), and so on. The needs and goals of these groups are often mutually exclusive, Yiguoduan sooner or later.

XX After this word, you see I can not speak out now, afraid of thunder, a word is said more will appear soil, said the Cenozoic, the new generation is the only natural sample of the land, they are free, is globalized, is not experienced castration of a group of "normal people." "Normal" The word is really very valuable, now the reason for these waves, all because of the previous era is not normal, or very abnormal.

My recent participation in the China-Europe start-up camp also has this feeling. Here is the elimination mechanism, only two. But someone said, eliminated who can not be eliminated after 90, after the elimination of the What are we doing here? You guys, we can always see that. We have the function of helping to understand the world as we hold the key to the world. This era is creating a new kind of thing, each generation has this cheap to occupy.

This is the time dividend. Now there is a sinking continent and a ship. All the new generations are born on this ship, no matter what your parents have on that continent, in this world, the evaluation system, the rules of the game, the composition of people are different from the mainland. Many industrial societies wanted to run on board because they realized that the dividends of industrial society had been eaten. In other words, the system that is now crammed into the industrial society will not have any big future.

Stay on the boat, don't jump. Second generation hurriedly use resources and ability for your father to occupy a good seat, cock silk is not to see the sight of the land big on the outside run, there is a ticket may be the only one in your life card. People on the ground to the ship, do not know how people live on the ship, a little observation, learning, imitation. So, catching an Aboriginal is like catching a treasure. The boat will be filled with Aboriginal people, tourists, ticket sellers, scalpers ...

The so-called Internet native language context can probably be regarded as the internet subculture context. See more "Never thought of", "Cock silk man" and the upcoming well-known straight male Ma Jiajia director of the "temporary secrecy" what, as to learn a foreign language as seen.

is entrepreneurship your choice to adapt to the times dividend?

Almost instinctive reaction. Fish is inseparable from water, where there is water must naturally swim to where.

I've seen a lot of entrepreneurs who have probably experienced the collapse and reorganization of values before they start a business. Young people may have been reorganized at the age of 44. It always takes a moment to make you realize that many of the principles of traditional rules and traditional education are common sense. I chose a boring professional university, every day to study some "dream of red Mansions" in what the soles of the material and so on, this should be my early reflection of the significance of knowledge and the value of the restructuring of the University of a chance. Chinese department studies those things have no meaning to the present, I am very broken. These are my hairs, and I'm going to create value. Sophomore time I decided to do something else, began to contact the Internet circle, the business community is quite a contractual spirit, you can do you, you cow you trench. And the kind of system that takes more than 10 years to wait for a chance to be a favor.

Is the bubble positioning very smart and has all the ingredients to attract the market?

Is this a question of the location of the bomb? Take Han and Guo for example. Chinese business is divided into two kinds, one is to sell entertainment, and the other is to sell glory. Or with the opinion leader mode, a type called war, a type called the force.

If the Korean cold is entertainment + war-style, black humor, irony, self-deprecating, deconstruction, behind the bearer of a counterattack and campaign. There must be a strong community in battle. Really see Han cold people are very need to force lattice, many Han early powder is just longing for his rebellion, of course, before he became the national father-in-law.

Guo has hit the wider "majority" of Chinese society by piling up the magnificent big Shanghai. Slashing's "tall" bombing, and then a string of emotion and youth of the big gold chain, they live.

Han, Li Yuchun, Deng Zi and so on are all exploding money. Can be summed up as a formula, I am the formula control.

What do you think of the recent controversies against you?

I'm a bit confused about how to answer, because they bring the topic of the dividend, let us live a better life, so happy to forget their existence. Thank you very much, accept.

I thought it was a good thing and I felt a little regret. Most of the controversy, whether it is pretty or black, because of the transmission of distortions and errors, are a bit irrelevant, can not Sando Mamang fight. Black to die, people remember only someone in Heihuang and Ma Jiajia, but no one remembers who is in black? They're not good. A good actor is just a few, it's hard to create a stronger image to cover him. Carve ye go to bake a string, Huang Taigi to open hotpot, Ma Jiajia have become straight male, they have not superior success, the parties but enjoy the topic dividend happiness and moisture. This sentence is my microblog fan said: "Evil is a moral problem, the harm is not selfish is a problem of intelligence." Only the positive thrust of life is like sitting on a green train, but once you have the force of positive and negative offset, it is like sitting on the maglev. I never dared to dig a hole for others, and the ghost knew it would become a springboard for each other. In the internet age, there is no negative energy.

Where are your marketing sensitivities coming from?

Marketing？ All industries are media, all content is advertising, Luo in marketing it? He is the most amazing crosstalk actor, and these things are not marketing. As to where sensitivity comes from, if it is to be true, it is a gift. I know how to rhyme when I speak 2-year-old literate, 4-year-old free to read, 8-Year-old published articles, 44-year-old is very profound, Eighteen-Nine can write now looks also super reliable love treasure, the college entrance examination can rely on research papers to the subjective problem answer full marks, this is my hand, that is, talent. Then based on the talent to the skill, the commercialization of skills. It's scary to study the game without looking at the hand. In fact, most people are doing this. There is a strong empathy, can perceive what other people think, and then have the ability to organize the language out, that is a writer who can write on the G point, not necessarily to write literary works, can be written a person, wrote a shop ... is not too fly, hehe.

If you want to talk about the sensitivity of the problem, the internet age of talent, the biggest soft power is sense, can be perceived, aesthetic power.

How's the sex shop business doing?

I think, I don't care, our shareholders don't care. Must give the secular one statement, it does the better, and in a short period of time moved to more prosperous areas, although not spend too much energy, but a store to live comfortably is no problem. If you have to enumerate a lot of facts to prove the business results of this store, as if others say, you test 0 points, you quibble, no no no no I did very much. Emma, this low, might as well score 0 points. Getting compliments in this lowkey is a pretty boring thing. The vanguard of my "bubble" is that with us, the industry is off the sensitive, the topic was off, suddenly one day the whole of China regardless of class occupation, those who once believed that sex and sit mutually exclusive people are spluttering began to discuss the fun supplies, discussion to Ma Jiajia Baidu ranked in the rank of Ma Yun and Ma Teng ahead. Fun, this is in the history of the ideological process of the Chinese people will be recorded. As for the business model, you say a person who wants to go to Time magazine is thinking about the meaningless business model of selling at a low price and buying a high price every day. I don't think I have the art of acting to this level. In short, either 0 points or 100 points, the test of sixty or seventy is the life stain.

What is 100 points to you?

Some people say I have no product. I don't respond to that. I can only say that we are making products, but have not spoken. I certainly know to have products, but when you have nothing, a passer-by, to do a brand is not realistic. You have to become a star first, a time of the stylish, you have enough resources for you to deploy, to do the times of things.

I venture into the wrong, I think it should do the sex products this industry, the idea is a big pit. Until last June, my investor Ning said to me, "you don't care your numbers and your revenues, just follow your direction and build your strong, unique worldview to a high level, but don't overdraw your relationship with your people."

Now, I am convinced that the nature of our business is creative and irrelevant to the sex products industry. Before many people asked me why not to do electricity business, there are many people push me, help me to do the electrical business website. But I didn't want to do it, I instinctively rejected it. We are a brilliant creative team, why do we go to the warehouse to do these jobs? I should write articles instead of express orders. I do not want to base on the sex products industry, but to base our value proposition, to do something in every industry.

Applying the theory of shanyou subversion, in subversive innovation, we want to from point A to B, halfway to bang when turned around, to the C point, starting from the C point bang when again turned around, to the D point, from the D point of departure, to the end may encounter F Point, also may be G point. We want to do the community, do shopping, do shopping malls, to do the solution, my computer still has a lot of not adopted UI. God knows what will happen next year. Of course, at the moment, the community is the most valuable. The wool is in the pig, the user is the asset. Our model is very simple and neat, distinct value proposition + Vertical Community + Extreme single product, media, product, opinion leader's brand closed loop. Millet mode upgrade, this is Ali's chief of staff Professor Zeng said, haha.

This and the Mo Mo once rely on "about cannon artifact" accumulate users, but then clear gimmick to upgrade similar?

The cannon is a fake pie. In addition, the MO is a very feelings of the company, like a young man with feelings of literature, to understand the film to understand the music of women, the MO can also about rice about tea about artillery ah. Once not everyone has feelings, will encounter other strange perspective of deconstruction. The thirsty and the moral is swarmed, destroying the original good feelings. Another aspect of this, is that the cannon is not wrong, single men and women You love me, and do not hurt others, what is personal freedom. The problem arises after "skimming out" and "washing the white". It's really a loss to think it's dirty. I don't really appreciate Liu Yan's approach, after getting a sexy dividend, he says he's not sexy, it's hard. A little bridges mean, not a sex goddess to do. She could reasonably rationalize sex, saying that sex is spontaneous, without trial, telling the whole story, which can push her to the height of a true idol. Millet the "cock silk rationalization" story of the whole, the cheap into a young. The unreasonable rationalization is a battle. Battles can get the community. The community is the essence of the new age business.

What do you think of the last generation of young people like the cover of the time on the spring tree?

Very good, I think one day I will be on, like Murakami, Han.

Gao Yang has too many tools on the counter

Born in 1990

Founder and CEO of Segmentfault Community

Year of Entrepreneurship: 2012

"The Perfect generation. "When a programmer speaks of a programmer, the tone is not without envy. But, although our audience Gao Yang won the IDG and Zhejiang Dream Factory joint Investment, selected Microsoft Accelerator and "Forbes" under the age of 30 entrepreneurs, in the media is described as an outstanding representative after 90, but in the eyes of the programmer, the Chinese developers asked the community Segmentfault , but also is a foreign similar website stack overflow another replica.

What does it matter? They are the perfect generation, there are whenever, the support of the generations, there is a healthier open source community, there are a lot of tools can be transferred at any time, even their English proficiency is generally higher than the average. When they just moved on to dream, the social network has been rolling out all sorts of dotted lines for them, and the access of information and connections to them is very low cost. Silicon Valley blew a gust of wind last night, and it will probably ripple through the programmer's circle this morning.

The last 10 years, the programmer communication is through a variety of mail groups, forums, information output way relatively one-way. As the programmers began to sound, they set themselves up for a more equal free space-the question and answer community, as Gao Yang did.

Capital and big companies are eager to understand but cannot really grasp the needs of the generation, so they open the platform and tools of creation to the Gaoyang. This is another enviable reality. "You know, at the beginning of 2000, you want to do something on the Internet and you haven't started writing code yet, money is gone." The programmer finally chose to become a code farmer. He does not represent the choice of all the programmers, but there is no doubt that the starting point for a new programmer is higher than that.

There is no suspense in the replacement of generations. The geek is in this generation.

"My first contact with the computer was in grade three, but the real link between me and the world is the social network, in 2007 I read in the" computer newspaper "on the Wang Report, I thought the network or his, on the registration of ' school ' and ' Rice no ' two account. At that time I was 18 years old, reading a senior three, still do not want to understand what they want to do, but also very resistant to high-pressure learning environment. I started experimenting with social networking to meet people I didn't know in my life. I think of the people I know as a point, there will be a lot of contact between people, forming a net. Once you join a social network, it's very quick to meet a stranger.

In the traditional industry, you are a nail nailed there, you will have more dominance on the Internet. A lot of legendary examples at home and abroad happen on the internet, Zuckerberg, Wang, Xu Chang and so on, these roles will let you have Lenovo, stimulate a lot of people's heartstrings.

At first it was calf, and I asked a lot of programmers to take the initiative to letters and ask some of the questions that now seem very second. At the beginning of the social network, people are very open and willing to help you. This is the beginning of a cycle, see more friends, there are more people add me. Then I started blogging, researching some Internet products, and slowly learning to use a variety of tools. At first there is what do not understand immediately to ask others, then is a lot of use of search engines, search, screening, identification, which for me is a complete exploration and learning process.

2008, I did not test the college entrance examination, and found a logistics company to take office work, not for anything else, this job can let me all day on the computer. It took me more than a year to spend a lot of time on the internet to meet my friends. Facebook and Twitter were not yet sealed, and I met a lot of programmers, Gangzhi, and international students. The advantage of the Internet is that everyone becomes equal, even if my knowledge and status are not enough to talk to them in real life. On social networks, I quickly digest knowledge through search engines and then participate in their discussions. I got a lot of help from them when I was working and starting a business, almost all of these friends were small executives in their field.

Then two jobs were connected to the Internet, and the bosses of two companies found me through Renren and LinkedIn. I've spent less than 1.5 of my two companies, but I've accumulated a lot of methods and relationships. The idea of entrepreneurship is also slowly clear in the process. Since 2008, I've been focusing on the same age, more can toss the person, have micro-letter later pulled a micro-letter group, called "The Lunatic of the", to now accumulated seventy or eighty people, all over the industry, this group of people will promote you to continue to learn, with them I feel more like I am, But I have little baggage in this business. 2012 two partners decided to go to Hangzhou to open the company, I packed a few baggage together passed, it is so simple.

Our website, called Segmentfault, is positioned as a question and answer community for Chinese developers. Developers are the most creative people in China, and the number of people who actually program in China can be millions. Before SF, there were a lot of developer communities, and most of the products seemed to me to lag behind. The younger generation has a younger generation of communication habits, and the technical question community is better suited to the habits of young developers.

From the technical start, may have a great influence, or even change the internet. The best example is the hacking marathon we organized the week before the end of the world 2012 years ago. At that time, there were only 3 people in our team and it was hard to imagine a nationwide hacking event. Fortunately, I was in the circle of the network, a lot of friends believe I can do a good job, willing to pull a large company for me, finally we found the Baidu cooperation. That is Baidu for the first time with our small start-up companies to do a super large-scale activities. Or to confirm my previous view, large companies open to small companies some opportunities to create the ecological chain of the Internet. This is the chance that our generation of young people can see and hold on to.

Wang ugly things don't need to exist.

Born in 1990

Diana Wang senior custom fashion founder; Diana mylike Club CEO

Year of Entrepreneurship: 2009

At a younger age, Wang's idol was Yang Lan, who yearned for the success and influence of the latter. Now Wang is still very young, but 24 years old. At this age, Yang Lan just entered the system, become CCTV's young and lively host, after several years to study abroad, returned to business. And Wang at this time has gone to study, entrepreneurial road, is densely woven their own network.

March 30, Wang in the circle of friends sent a group with Yang Lan's photo, illustrated and background shows that it is in Yang Lan's birthday, a large, elite gathered social parties. Wang was the founder of fashion brand Diana Wang, and nerdy, a high-end women's club, almost all of her clients were from her social circle. The circle was first formed when she was 15 years old.

People like Wang, who are clearly targeted and flexible, are among the younger generation, but all belong to the minority. They stretched out their tentacles like eight claws, looking for possible opportunities. The difference between Wang and predecessors is that they mature earlier and have a more sober understanding of the path to success.

Wang, who grew up in excellent physical conditions, naturally knew better how to adjust their lifestyles and show their strengths to others, including youth, cleverness, and everything. They have just stood in the doorway of business and social field, but they have learned how to graft all kinds of resources. Seemingly self-taught, in fact, is the rapid development of the business era.

"Everyone needs to have a position on the ego, I'm a person who knows exactly what he wants." I never thought of working for others, I knew I could not live in the company from the beginning.

It is said that the new entrepreneurial tide, in my opinion, failed to catch up with the big era, China's demographic dividend and reform dividend era has passed, the era of internet giants has passed. Now the Chinese people's food and clothing with the line into the transition period, only to do a way of life is a blue sea, and I am best at the way of life.

Ugly things do not have the necessity of existence, this is my strong idea from a young age. I do not object to the consumption of expensive materials, material can make you more beautiful. The first reason I went to the City Girls ' school in London was that it was a beautiful school uniform, like the school uniform in the movie "Harry Potter" I saw when I was a child, and the second reason is that it is an elite girls ' college that will train the students into a genteel lady through various courses. Aesthetic things can create birth vigor.

To tell you the truth, many of my fashion clients are tyrants, much older than me. They drive Mercedes-Benz BMW, a minority of billions of assets, but they do not know how to live. My excellent educational background can naturally attract them, I will learn English and French, more than 10 years of piano and dance, my dress is very exquisite, they will first because of my external recognition of me. My brand and those who are open stores everywhere luxury brands are not the same, I and customers will first become friends, and secondly I can to other people's fashion taste, lifestyle suggestions. I sell not only clothes, but also my personal value.

Most of my clients come from my social circle, and the starting point of my social circle is that I went to England when I was 15 years old. The tuition there was not cheap, but it was all worth it to me. In the British young students, according to the way of life also divided into a small circle, I met in those years a group of rich second generation. Everyone is the same age, grow up with puberty, also do not know what they will do in the future, contacts mainly by congenial. But when I returned home to start a business, then the networking foundation that helped me do a lot of things. When I was 19 years old, I made a super run program in Sohu, when I was playing an abacus that was a low threshold for new media, and it was easier to cooperate than the TV station. This is true, cooperation has been made, but with such a large platform such as Sohu to work together, must provide the resources they do not have.

My ability is to be able to borrow a luxury sports car for each program, it may be difficult for others, for me, it is with those rich second-generation students to say hello.

The problem is that at that time everyone is still small, mind simple, borrowing resources will not have a psychological burden. When I stay in business for a long time, I have to think about what I can repay others, networking in my opinion is the biggest resource. Each of my projects will be a reservoir of my connections. They give me identity, and in these identities my social circle grows.

Socializing is like dating, it takes energy and time, and I don't deny that my current success is mainly due to social skills, and I design a fashion that is a long way from the big brands in the world. Fortunately, I am still young, and can continue to progress, the focus is to be in the social circle and learning ability to grasp an optimal balance.

In other words, be sure to know someone who really means something to them. For a while, I don't have more than 15 friends, and I like to be with people who really teach me things. They have been in business for many years, have full life experience, like to teach the young people around the attitude of predecessors. I will tell them what I think about the brand, and they will tell me directly how to do it and how to do it wrong. These people have my clients, as well as those I know in other activities. I will take part in the Dark Horse camp and go to the Yangtze River Business School, which will help me to realize the strong character.

It's a bit tiring to combine socializing with business. Business practices are everywhere in my daily life. You can look at the contents of my micro-trust circle: It's all about showing your resources and saying, "What can I do for you?" I do not send a special personal emotion thing, want to become a successful person, manage oneself to be like the business brand.

Gujavi in England, mixed up in a circle.

Born in 1993

Founder of Glory International Travel service, vice president of Sino-British Youth Entrepreneurship Association

is going through the Gujavi of continuous entrepreneurship, is a large number of foreign students to venture abroad in a typical.

Gujavi remembers the first money he made when he arrived in England at the age of 13: his classmates were generally better off, and he earned pocket money by selling snacks to his classmates. Now, the 21-Year-old boy has founded 3 companies in the UK as vice president of the Sino-British Youth Entrepreneurship Association.

When the foreign students are still exploring the difficulties of returning returnees to China, some of the students have begun to start their own business overseas, paving their own future employment path. Unlike their predecessors, Gujavi, who jumped out of the rut of traditional industries, embraced the Internet with open arms.

The 29-Year-old entrepreneur is the president of the Sino-British Youth Entrepreneurship Association. He was exposed to more than 50% of all entrepreneurs in the UK. In his view, this group and the Internet grew up with the new human have too much to let the people of the way of doing things: through new media marketing, challenging new entrepreneurial projects, the network to apply to all aspects of the business. "They have a sense of innovation and feel that the world is theirs." ”

The overseas student entrepreneurs are really more active-they are familiar with the Internet, and can make new play even in the traditional business. It may not be possible to tell the power of the Internet and the circle, but they know how to use these two forces to the fullest.

Gujavi the trait of integrating resources and social personality. The unique entrepreneurial environment in the UK provides the "Gujavi" with moist soil. The Government's support for young entrepreneurs low threshold registration requirements (Gujavi Introduction, in the United Kingdom, registered a company than the registered QQ faster, no need for funds, no nationality requirements, there is no registered capital this said, about 15 pounds registration fee can) for the students who have entrepreneurial ideas to provide sufficient trial and error opportunities.

Taking advantage of the advantages of the environment is only one reason for their success, more importantly, overseas students know how to use the tide of the big environment, integration into a circle, collective action.

The east wind of Weibo, the British students in the circle more than 20 micro-broad "springing up", now the biggest fans to more than 1.5 million. Students are open and flexible, Gujavi the idea of a large union, Youboy.

In unfamiliar countries, young entrepreneurs know how to hold a group to keep warm.

"Sophomore year, I officially started a business." As with most of the new ventures in the UK, I began to target the internet.

In my last year of high school, I signed up for my first Weibo account, and on Twitter I shared what was worth buying recently, where to buy it, and where to buy it. My account has gradually become popular in the English Chinese circle.

Two years later, the Weibo account of the fans have a certain accumulation, I began to find in micro-blog integration of business elements of the breakthrough. At first, many merchants found me to advertise. I take this opportunity to commercialize my microblog account. During the London Olympics, I worked with the London Organising Committee to promote Olympic souvenirs, and I really felt the power of Weibo's "fan economy". Now, I have more than one Weibo account, the largest number of fans have about 110,000 people.

Of course, I must do is not to run a microblog account so simple. Since I was 13 years old to study in the UK, I am very aware of the soil at the foot of the difference with the country, I know how to take advantage of their environment advantages and disadvantages. The United Kingdom has no domestic moist entrepreneurial environment, I am in the international students and in the British Chinese two circles, these need to make full use of.

After graduating from college, I found that in the circle of the students in the UK, many micro-great numbers have been sought after by Chinese. The fans of these accounts are not only in the English and Chinese, but their fame has also spread to the mainland. I realized that the integration of this power will be beneficial to my future business.

Because most of these account operators are friends in the circle of foreign students, through a few phone calls and letters, I will soon include the @ UK things, @WeliveinUK, @ Travel in the UK and other accounts, including more than 20 micro-broad, micro-letter number joined together to set up a new British media alliance.

My idea at the time was that the alliance would be established to monopolize the British new media and the media industry, on the other hand, the unified advertising price after the union members can profit. In the banner of the Alliance, businesses will take the initiative to contact the ads, which for me and the members of the league is a total win. I do not want to profit through the alliance, just want to master the media resources, at the same time for a few friends to work together, mixed circle also need resources.

The next venture is also logical, micro-blog account for my business two times to do the original accumulation of business. I have the British media resources, the Chinese circle of contacts and audiences (Weibo fans), and soon I will look at the Chinese tourism market. The British service industry is relatively mature, plus my own media resources, almost no excessive publicity, my Glory International travel service opened.

I am in the International Student Circle, the Chinese circle, to my business brings convenience also brought blind, my eyes are always locked in the Chinese market. This time, I decided to open my eyes and do cross-border electricity business: The British mainland has a big advantage, I run micro-Bo also got a lot of fashion brand agent, my media resources are rich, the British logistics cost is very low. This time, I'd like to make some amazing things.

Wen Chenghui has achieved the support of elders, mediocre elders against

Born in 1993

guangzhou painting City Graphic Design Co., Ltd./Guangzhou Stickers Information Technology Co., Ltd. founder CEO

Year of Entrepreneurship: 2013

Wen Chenghui can't understand why "adults" have to look at work and life separately. In his opinion, clearly should choose his favorite job, and then regard it as life. The small boss, who rejects employees over the age of 26, is currently suspending his business. He was dubbed "millions million" by his classmates for his two rounds of investment.

At present, Winnipeg-Hui's hand-painted postcard brand "picture City impression" survived, another company "stick technology" also use the entity two-dimensional code postcard, two-dimensional code stickers and the use of the app to cut into the Audio gift social field. But because the age is light, the experience is still shallow, Wen Chenghui get more is the investor "touch petted" type of encouragement. He is eager to have a more equal dialogue with his inner circle as a mature entrepreneur.

As for the more distant future, he did not want to take a company that he founded as his lifelong career, just like the workers who would not stick to the same company. Rather than "continuous control," he would prefer to stabilize the company and give it to partners to do more interesting things.

His understanding of the company's best state is also different from that of his predecessors--"listing" is no longer the ultimate coronation of their pursuit, and "Mergers by giants" is a better choice for them--the Giants can magnify the value of their products.

Wen Chenghui planning is to use a year's time to do a good job, to find their own bigger, or to sell to the same as the electric business Alibaba.

Q: Why start a business?

A: I start a business with others like playing basketball, singing is the same, but I do this just can make money. I never felt like I was starting a business and I was embarrassed to hear that I was starting a business. Think the word "entrepreneurial" is very low, as if it is for the money, in fact, I just want to do something. You told me I could make 1 million, and I would have a lot of fun with this stuff. For me, this is the best way to live.

Q: What do your peers think about your business? What about the elders?

A: My peers think it's great and want to do what I like, but most of them just stay on the level of thinking. The achievement of the elders will be optimistic about the support. Mediocre elders will oppose, think young impulse not sensible, after a few years will know regret.

Q: Would you compromise if your parents initially disagreed with your suspension of business?

A: I always do not listen to others, the attitude at home is small to listen to the parents, the big things will not listen. The view is different, listen to their last affirmation is oneself unhappy, finally cause they also unhappy. I would have promised them something principled, such as going back to school to complete their studies.

Q: How do you think you're doing? Summarize your core competencies in one sentence.

A: We're just getting started, and it's pretty good compared to the people who just started. I have done the traditional cultural and creative industries, now in the Internet, online under the dual experience is my core competitiveness.

Q: Why does your company have to be under 26 years of age?

A: According to the previous recruitment experience, I found that work experience is not used, and only in this field is interested in learning to do, learning ability of talent can stay, such people tend to be young majority. We also recruit experienced social people, but values and lifestyles are different, do not understand what they are thinking, then forget it. In the past, the use of a post may be considered exploitative, but if it is not fully assisted, the company will face long-term pain. I need a "hybrid" partner--the company grows fast, the employees have to learn fast, and only the all-around players can follow the company up fast.

Q: What do you think is the most bull thing you do when you start a business?

A: It takes only 3 days to move from Guangzhou to Beijing. One day after the house, two days to move home, 3 days to solve all the living facilities of procurement, less than a week into the working state.

Q: Why do you think people are willing to support you?

A: Peer support me, just at the beginning I thought it was their products well done, and then slowly feel that everyone is actually moved by the story, there are product stories, there is my story, people will always support themselves can not do, and I was their side to do the person. For investors, in fact, a lot of time is in the cast, I think Wen Chenghui this guy is really doing things, not a cheat.

Q: What do you think about buying a house?

A: I haven't thought about it yet.

Q: Who is the most admired among the living business people?

A: High school compared to the pursuit of Kai-Fu Lee and Ma Yun, Ma Yun's appeal very touched me, see him thin and thin small to the microphone said "we want to do the Internet million-ton round", very handsome! Now I think that Ma is also very powerful, is the kind of behind the scenes. But the most admired Mark Zuckerberg.

What is the biggest advantage after q:90? Disadvantage?

A: The advantage is young, the disadvantage is also young. Disadvantage is less experience, do not know too many things, the advantage is that everyone has their own focus on things, in their own field to do very cattle, but also willing to share resources, and have a great communication platform. Youth is capital, others are as big as I do not know what to do, what to do and I spell?

Q: Imagine yourself five years later, ten years later?

A: It will be a person who insists on doing what he likes.

Q: How do you define happiness?

A: Do what you like.

Q: What do you think of matter?

A: Matter? Is that money? Very appreciate Ma Yun said a word, money is not an end, it is only a result.

Q: What would you do if the venture failed?

A: Eating is choked, still have to eat, because you can not live without it.

Bai Cold I know all the unspoken rules of the three-tier city

Born in 1990

General manager of Shanghai-Dazzle Media region/Quanzhou café owner

Year of Entrepreneurship: 2013

Quanzhou people heavy Local, Yang Baihan after graduating from home to accompany the family around. But Quanzhou is also a place with a strong commercial atmosphere, after the local radio station for a year, Yang Baihan opened his own advertising companies and cafes.

If light from the policy, rules and atmosphere to compare, Quanzhou's entrepreneurial environment is far inferior to a first-tier city. However, in Yang Baihan's view, this is precisely the time window for young town youth. He can take advantage of the young people's flexibility to provide their energy while the small cities are in business to the big cities. This is his parents that generation of the obvious separation of entrepreneurs, the previous generation of Quanzhou people focus on clothing, machinery and other industries. When the group grew up, the overall consumption concept of the community to upgrade, these enterprises have also been from the OEM transition to the need to shape their own brand. Yang Baihan to see this, his advertising company's most important business is to the local private enterprise planning star endorsement.

He began to deal with many bosses who were older than him. It's not an easy thing to do, Yang Baihan is smart enough to figure out how to talk to them, such as the older generation who like young people posing as a way to make things go more smoothly--that's the old story, but it's a common rule in a small city.

Q: Why start a business?

A: Men should have their own careers, and that's what I've been taught from a young age.

Q: Quanzhou has a lot of companies of the second generation of the same age as you, you do business and they deal with many?

A: On the contrary, my job is to deal with a generation more, now most of Quanzhou enterprises are the founder in charge. They do not think I belong to the age of too young, because I speak more stable, not their understanding of the group.

Q: What do elders think of your business? What about your peers?

A: Parents are very supportive. I don't know what my peers think, I play with them less and my friends are older than me.

Q: How do you feel about your entrepreneurial environment?

A: Quanzhou is a three-tier city, many things have been saturated, for some novel things Quanzhou people have not been so open to accept. Only services, such as catering, are better, which is a lot worse than a second-tier city. But I think the resources and opportunities are balanced, for small cities, it has its advantages. A lot of things are being nurtured, you can insist on doing something new, everyone will find you in the back.

Q: How do you think you're doing? What are the core competencies?

A: The café I think I did a good job, everyone like, advertising company I am trying to, the industry is still in the incubation period. The core competitiveness of the words is probably my attitude bar, do cafes and advertising I have emphasized attitude.

Q: What are you most afraid of when you start a business?

A: All the unplanned things. I am a person who takes several days to think about accidents before doing things and is most afraid of worse than the worst. This kind of situation certainly has met, fortunately some thing forced to the dead end always has the solution.

Q: What do you think is the most bull thing you do when you start a business?

A: The only thing that's more proud of is the seamless transition between two identities, and the high intensity of work you can enjoy.

Q: What do you think about buying a house?

A: Buying A car is more important than buying A house. Buying a car can enlarge your circle of life, bring more life, and, for business, buy a car to prop up the façade and make you earn more money.

Q: Imagine yourself five years later, ten years later?

A: It's supposed to be a yuppie, pretty funny café owner.

Q: How do you define happiness?

A: A sense of security is happiness.

Q: What do you think of matter?

A: At least in the context of competence, should be a little better for themselves. But I basically do not buy luxury goods, will only choose a small, special, not too expensive brand.

Q: What would you do if the venture failed?

A: Pack up the firewood and see how the comeback is.

Xiang sold the goods to 00.

Born in 1992

Giraffe Technology founder, CEO

Year of Entrepreneurship: 2013

Sophomore year, to Ren Yu participated in a competition, he did not win the game, when Xiang hand only a "cervical vertebra treatment" product concept, which is not enough for investors.

Now, he continued his original "cervical vertebra treatment" product concept, designed a wearable equipment: a round badge with a clip, can be fixed in the neckline, the badge built-in gyroscope will monitor the body's tilt, and mobile phone linkage, at any time to remind users to pay attention to sitting posture.

Xiang to this is similar to the electronic dorsal back good gadget named "giraffe Friend", from the name to the product appearance all go Meng line. He aimed at the relatively low age of the market. Lightweight, intelligent, Meng, there is no doubt that this is the 00 after the trend of consumption. Xiang thinks his entrepreneurial advantage is: compared to those who bother to think about the idea of the company, he is more likely to catch the peer to the product requirements, "natural Meng is more than the eruption of the market." ”

Q: How to look at the entrepreneurial environment in the present?

A: This is a good time, we can update our knowledge more quickly. The Internet is an auxiliary tool for me to acquire knowledge

Q: What if the business results deviate from your expectations?

A: I've been thinking about all kinds of situations and I think it's a good thing. It is very cool, very useful, after market considerations, everyone is very urgent need. Why deviate from expectations?

Q: What do your peers think about your business? What about the elders?

A: We think the idea of our team is cool and the direction is correct. The elders are very supportive of the young people to do what they like.

Q: What do you think is the most bull thing you do when you start a business?

A: From the Mac to the independent completion of the iOS client production.

Q: What do you think about buying a house?

A: Don't let the house limit your dreams.

Q: What do you think is the biggest advantage of the new venture? Disadvantage?

A: The advantage is to dare to imagine, will not be indecisive, nor too much burden, learn things fast, energetic. The disadvantage is that there are fewer resources available, market experience is insufficient, and the potential risk assessment is inaccurate.

Q: What do you think of matter?

A: It's important, it's the basis of many things, but it doesn't determine their altitude.