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Remember before Chen a boat shouted "a battle three battles"? I wonder how the battle is going now. Recently, Liang said at the snowball, the current Renren market value of 1.3 billion U.S. dollars, cash 900 million. After deducting cash, the market only gives a 400 million valuation of the company's total business value, which is far lower than that of Facebook. So he started a discussion about why Renren didn't make a Chinese Facebook. This is a very interesting topic, a lot of netizens point of view is also more pertinent, I will be the main point of view of the Netizen is sorted as follows:
Facebook pays more attention to social concepts
Facebook was created for purely social needs, and most of the people active on Facebook are now keen to share their lives. Renren's users are more interested in sharing other people's news than they are. Facebook can use social concepts to retain old users, expand new users, and users with strong stickiness. The social concept of renren should be relatively weakened, more rely on games, group buying, entertainment and other factors to expand the user, the user's use of sticky enough to Facebook strong.
Everyone's too heavy.
Renren, glutinous rice nets, jingwei business cards and games for all four business, respectively, dealing with Facebook,groupon,linkedin and Zynga. Renren is the integration of the route, a large number of SNS elements created by themselves, many business, easy to weaken the energy in the social delivery, and easy to form a platform closed. Facebook is focused on the social platform itself, while buying, gaming and other businesses are left to others and open the platform to a third party.
The limitations of college students ' groups
Although from the "network" renamed "Renren", but Renren's main active users are still college students. It's a little bit narrower than Facebook. Of course, Renren does not position itself in the SNS website of college students, but also want to expand business users (such as the introduction of Jingwei Business Card pass). But it is not possible to avoid college graduation, began to slowly away from Renren, to other platforms. Facebook's user base is much broader, both student and community active.
Facing the challenge of micro-letter, Weibo and QQ
China's SNS industry will inevitably encounter this problem, even Sina Weibo will receive micro-letter impact. While there are Twitter abroad, Facebook and Twitter are different social networks, and there are differences in the demand for both. In China, facing Tencent alone will be quite stressful, not to mention Sina Weibo. A netizen said, Renren will imprison us under the existing life, are to make the same friends, in the same circle inside. Sina Weibo can bring the user "Jiangshan" feeling, can pay attention to our own lives very far from people and things. This is also from the side of the reasons why college graduates, and Renren is drifting away.
There are a lot of netizens also provide a lot of interesting ideas, here is not summed up. But I still want to ask the question, if Facebook enters China, can it beat Renren?
Facebook and Renren don't really have much comparability.
Can we imagine that if Facebook were to enter China, would it defeat Renren? I don't think so, although it's called "China's Facebook," but Renren is really different from Facebook, such as the user group, platform building, and so on. Like Twitter and Sina Weibo, which are essentially social networks, there are big differences, both in terms of content and form. The Wall Street Journal recently wrote an article affirming the success of Tencent's micro-letter. The Wall Street Journal points out that while many of China's Internet products are based on initial ideas, the Chinese version has more interactive and interesting new features. Finally, because Renren is in China.