What is the difficulty in e-commerce of agricultural products

In recent years, with the gradual industrialization of Chinese agriculture, the production and marketing of high-quality agricultural products has become a new concern. How to open up a broader market according to consumer demand, how to break through the bottleneck of agricultural http://www.aliyun.com/zixun/aggregation/8713.html "> Product Sales" has become an unavoidable problem in the development of agricultural electronic commerce. Traditional agricultural products, especially many characteristics of agricultural products are mostly confined to the surrounding areas, into the big market and the channels of large circulation appeared some disjointed, so how to improve the sales channels of agricultural products and the realization of the production base and consumer market docking will be the focus of development.

It is one of the important problems to realize the effective docking between agricultural household production and marketing. A survey of E-commerce research on agriculture, whether it is the government-led government-to-business and G2C model, or the agricultural marketing enterprises as the main business of business-to-business, Business-to-consumer or B2B2C mode, the purpose is to achieve the two markets, namely, product market and consumer market docking, is called Machine-to-machine (Marketing to Marketing) mode, which Marketing more emphasis on the interactive communication between marketing organizations, to achieve docking. Whether it is agricultural growers or some large-scale planting base, there is a problem, how to take the energy to understand the market, pay attention to prices, find markets and sell products, and as another marketing, it is mainly on the consumer side of feedback and adjustment. With the advancement of information process, the establishment of modern agricultural product marketing service system, which can meet the needs of information transmission and exchange in large market, has become the realistic choice of agricultural development.

Information flow is not smooth, inevitably lead to other logistics problems, will lead to vegetable farmers to sell low prices, the public consumption of the strange phenomenon of high-priced dishes, such a situation, has appeared several times in the first half of this year. Therefore, if the "Agricultural Broker + service station + site" mode of operation, enterprises or individuals will be entrusted to the product of a marketing organization or individual (intermediary agent), marketing agencies or intermediary agents through information sharing mode, interactive matching transactions. Marketing Organization is an E-commerce site based on customer demand for the core of the establishment of the marketing site, intermediary agents can establish a cooperative relationship with marketing agencies, through the line and the line of a variety of channels to promote products and services, through the site for enterprises to provide an important marketing channel.

The problem of information flow, if it can be solved, will provide important reference coordinates for the circulation of agricultural products, in short, if in the country to the province, city, county units. The establishment of more than 10 information kiosks in the county, agricultural brokers upload information to the local information service stations, of course, according to the size of the county to establish more information service stations, so that agricultural brokers to integrate local agricultural information, in the buyer and seller transactions after a small amount of commission for the proceeds. This has certain reference value for activating the electronic commerce of agricultural products. In addition, through E-commerce to achieve the standardization and branding of agricultural products, especially the brand and standardization of fresh agricultural products. In order to make the development of electronic commerce better and faster, it is urgent to strengthen the standardization and branding of agricultural products. E-commerce development of agricultural products, a long way to go.