What is the "Dragon Sword" in electronic commerce?

In the midst of an economic crisis, the 2009 Spring Festival is coming. "Online preparation for the Spring Festival" has become a trend, quite contrarian sentiments. According to the January 15 Taobao and Eric Advisory published Data said, "Taobao on the spring festival sales reached its peak this week, the average daily sales of million items, daily goods turnover of more than 50 million."

According to the January 12 Cnnic released 23 Internet Development Report Analysis, E-commerce is a vast world, promising!

I. E-commerce is promising

From the three data can be seen, China's e-commerce space is huge, the future is broad:

1, the Chinese network user's electronic commerce utilization rate is very low

Based on the data from the 23 Internet development reports, we have obtained this comparison:

Table, e-commerce utilization rate

2, the total number of Internet users continue to climb

Figure, number of Internet users released by cnnic

Figure, CNNIC published overseas internet penetration rate

According to CNNIC data, if China's internet penetration rate reached the average of 70% in the middle-developed countries, according to 1.3 billion, the total number of Internet users is expected to reach 910 million people.

3, according to the above 2 data analysis, E-commerce cake is how big?

We use the number of participants to calculate the calculation method: The total number of Internet is expected X e-commerce participation ratio.

In other words, E-commerce has 9-10 times the growth of space. IDC White Paper data shows: E-commerce 2008 reverse Market expansion of 30%, proved this inference. The associated electronic payment market is also growing rapidly, according to Iris, which posted a 180% per cent increase in online payment growth of 274.3 billion in 08.

Ii. the trend of electronic commerce

Such a big cake, now unexpectedly is the Alibaba family alone big. Taobao's Consumer-to-consumer market share and growth can only be described by high-handed! Look at the data:

Taobao Consumer-to-consumer Market share (according to the Internet Development Report and the analysis of institutional data)

It is no wonder that the Baidu Group, led by Robin Li in 2008, held up the banner and rebelled against Alibaba's monopoly in the field of E-commerce!

In addition to the war between Baidu and Alibaba, E-commerce, there are some of the following methods:

1. Developing e-commerce community

According to the basic principle of network marketing, search and Word-of-mouth communication are the two channels of electronic commerce. However, so far we have not seen the real size of the supporting community. Even the Taobao community pales in comparison to the Tianya and mop. As a result, the community became an E-commerce site a major initiative.

But do you recognize the nature of community fragmentation? A single large E-commerce platform exists, while a single large community does not exist. E-commerce community to do community, whether the practice of exorcism sword?

Extending thinking: Can the Community aggregation model of Qihoo and banner be grafted with a large e-commerce platform? Can large e-commerce platforms effectively infiltrate fragmented communities? Can infiltration be accurate?

2, advertising

Taobao integration of Ali mother Resources, launched a Amoy-customer promotion model. Amoy customers to promote, certainly effective. But Amoy customer promotion, certainly not authentic Shang word-of-mouth marketing. It can be said that Amoy-customer promotion is a kind of weapon!

Lake people complain, Amoy customers to promote the benefits are too low, the delivery can not be accurate, how to see how it is a kind of advertising.

Advertising, the symptoms do not cure. Weapon, can be used as a miracle recruit, but if the lack of internal forces, this move has not resorted to you have no chance!

3, Rob ranking

Purchase search engine keyword is an effective measure to promote e-commerce. However, the bidding ranking is a kind of profit model which is infinitely closer to the industry profit balance. Like the king of CCTV, you don't pay for money. In this way, the capital preservation is easy, the rich is too difficult.

Precision Community Marketing efficiency and input-output ratio, generally can reach the search engine 10-100 times.

Therefore, the ranking can be regarded as a seven-punch, kill 1000, cut 800.

Iii. where is the invincible Book of electronic commerce?

Li Ziyun: "The famous person, the real guest also". It is better to practise good skills than to promote it. We can see what Ma Yun has been doing recently: to open up the Japanese market, to run regional business zones in Guangdong, Zhejiang and Jiangsu, which is the hardest hit in the manufacturing industry, and the Alipay agency was launched several months ago

The Dragon Sword, leaning against the Sky Jian hidden in the "Benevolence Invincible" secret. E-commerce is in fact the same:

1. Promote social responsibility

E-commerce is actually a business ecological environment. Each buyer is a contributor to the flow, each seller is a contributor to the service, buyers and sellers are platform resources! During the economic crisis, don't just want to grab profits, always think about how to let customers live, tide over the difficulties!

2, efforts to improve service quality:

• Try to increase the number of service providers.

• Assist service providers to improve their services capabilities.

• Precision Mining, the industry to do more professional.

• Improve the platform's integrity mechanism.

• Improve the user's sense of use, will be convenient to play to the extreme.

• Cheap is a magic weapon, in the premise of not sacrificing customer profits, through the value chain analysis to reduce intermediate costs.

2009, E-commerce Market is likely to be a lot of merchants as a lifeline, it is likely to maintain the growth rate of 30%. The winner of this cake must be the most socially responsible and determined person.

(Wen/Meng Qinhuai http://blog.sina.com.cn/mlqh365)