What is the exposure to the fake exposure of poly-us?

July 28, the biggest hot spot of the electric business industry is an article of Tencent technology: "Unannounced investigations electric business fake chain: Well-known electric dealers suspected of fake sales leave," revealed that Poly-Mei excellent products, Beijing-east and other electric dealers in the insider sales of the third party, there are some of the development of the electric business trend of thinking, but also to all sentient beings in the interest of acquisition.

1, luxury electricity dealers are again hit hard, at least a few years slow recovered.

The article reveals the luxury electric business has a lot of chaos, in fact, because the channel of luxury brands is still mainly online, so the electric dealer does not have brand direct, which determines the electric business channel luxury is more than dealers, shippers and other power. This on the one hand leads to the electric business channel cohabitation, for consumers it is difficult to determine which is the real goods, which is fake; on the other hand, because the electric business has been known for its low price, but also to many outlaws to take the opportunity to play the name of low-cost production of counterfeit goods.

In fact, there is a profound reason for the sale of fake luxury goods, other than that, Chinese users of the soil is very rich. Many eager to reverse the cock silk is very like to buy high imitation luxury goods, these people know to buy a cheap luxury is a fake, still choose to buy, nothing more than to satisfy their curiosity.

The fundamental reason for luxury electric dealers to govern these chaotic images is to rely on the channel change of brand makers. However, the "chaos" of the electrical business is also making the brand business channel change is difficult, more conservative, this is a contradiction. However, after a few years, the luxury brands in the internet trend will still be closer to the electricity business.

2, the platform model has become a hotbed of fakes, and the industry faces regulatory challenges.

"If you search on the internet 祎 Peng Heng Industry, you will find this is a dabbling in clothing, luggage leather, jewelry, glasses, cosmetics, perfume, wine and other commodities diversified companies." And to include the United States, Jingdong, 1th stores, such as a number of electronic business platform to provide supply. The main brands include: Armani Armani, Burberry Burberry, Dior Dior, Hermes Hermès world famous luxury brands. ”

This report is shocking, a small company let almost all electric platform disgrace, explain the platform model in the repair of fake problems. Take Jingdong as an example, the attitude of combating fakes is not strong, Liu in Ceibs speech repeatedly stressed the fight against fakes, still appear fakes, explain the difficulties of platform governance.

"According to Tencent Science and technology, 祎 Peng Heng Industry, whether it is Armani, Burberry, and other luxury brands of the power of attorney, or can prove that these luxuries are overseas purchase products customs clearance, are their use of PS software forged." By scanning other companies ' authorization documents and customs clearance, the company will "stealthily" the company's channel to a formal authorization and a serious channel for the purchase from overseas by means of modification date and company name. ”

Look, the authorization, the declaration is PS, some netizens joked that, the estimated PS software is also pirated, for platform business, for this kind of PS basic no professional identification ability, how to manage the platform to sell fake business is an industry problem, in this sense, this article reveals the whole platform model problem.

3, Poly-Mei excellent product PR ability is strong or weak?

Poly-beauty products in the run-up to 4.5 weeks on the eve of such a negative accusation, but the PR response is very fast, immediately announced the statement, sincere, but also "director" of a Gai, portrayed an angry Chen European image.

After the event was reported in the Poly-American sale, a passage in the Circle of Friends Crazy:

Ju Mei insiders revealed that from 9:30 A.M. to now has been meeting, the focus is to review the "Cheung Peng" to the United States to submit all brand authorization documents. Chen Au is said to have been furious, announcing the "chop off of the entire luxury sector", and questioned the presence of senior executives "only to examine the quality of documents what is the use?" After this incident, the United States to the third party shop luxury goods business credibility to 0 points, the total restructuring of this business model, the possibility of a shift to self-employment is great.

Don't say a word, read the comments:

@ Blue Whale Financial reporter work platform: the media are crazy to forward the word, is poly-Mei PR draft. From the southern media streaming out, the former Southern weekend reporter to gather beauty to do pr. The whole article in guiding a thinking: Chen Au don't know Chen Au very fire big Chen Europe to strong resolution. Comment: South weekend This reporter is the name, gathers the United States public relations ability is very strong, but, the girl, the false cosmetics besmear face is will be disfigured "the world is only the small whale such a clever fish" [hum] "

@ Blue Whale TMT network: Admit mistakes, Chen Au, subordinate departments admit, rage ... The best actor of the year!

@ Pregnancy Peak: Remember that before a report depicts such a plot: "The incident" after the investor Xiaoping Aggressive asked the CEO: "Do you sell fake?" The CEO replied, "No", "Miss Xu, do you think I am the kind of person who sells fakes?", "I will make a high-profile bet on my reputation for a little fake?"

Finally, the best media of the year to Tencent technology, the biggest surprise today is the Tencent technology loyalty, maintaining its own media objectivity, reasons you understand.

A shark in the South (micro-trust: Southsharker): To understand the trend of industry development, revealing the truth behind the news, summed up the experience of the Internet. You can in Baidu Hundred, titanium media, today's headlines, Sohu News client, NetEase Finance, Sina Blog, Sina Weibo, Eric, TechWeb and other columns to see my article.