What is the function of network marketing

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Network Marketing is a new kind of marketing method which is based on international internet and uses the interactive of digital information and network media to assist marketing target. May be a lot of people put the network marketing of the mouth, may be on the network marketing function is not understand, today and everyone together to discuss, network marketing function is what.

The function of network marketing is summed up in eight aspects: website promotion, network brand, information release, online research, customer relationship, customer service, sales channel, sales promotion. The function of network marketing not only indicates the function of network marketing and the main content of network marketing work, but also explains the effect that network marketing should realize, and the understanding of network marketing function can help to understand the value of network marketing and the content system of network marketing.

I. Website promotion. This is one of the most basic functions of network marketing, in a few years ago, even think that network marketing is the website promotion. Compared to other functions, website promotion is more urgent and important, the site all the functions to play a certain amount of traffic as the basis, so, website promotion is the core work of network marketing.

Second, the soft article release. The website is a kind of information carrier, publishing information through the Web site is one of the main methods of network marketing, at the same time, information dissemination is also the basic function of network marketing, so you can understand that no matter what kind of network marketing methods, the results are to pass certain information to the target population, including customers/leads, media, partners, Competitors and so on.

Third, the network brand. One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, the brand of well-known enterprises can be extended online, the general enterprises can quickly establish brand image through the Internet, and enhance the overall image of the enterprise. Network brand building is based on enterprise website construction, through a series of promotional measures to achieve customer and public awareness and recognition of enterprises. To some extent, the value of the network brand is even higher than the direct income obtained through the network.

Iv. sales channels. An online trading function of the corporate web site itself is an online trading site, online sales is the extension of sales channels on the Internet, online sales channel construction is not limited to the site itself, but also includes the establishment of an integrated E-commerce platform on the online store, and other e-commerce sites with different forms of cooperation.

V. Online Research. Through the online survey form or e-mail, can complete the online market research, relative to traditional market research, online research has high efficiency, low-cost characteristics, therefore, online research has become one of the main functions of network marketing.

Vi. sales promotion. The basic goal of marketing is to help increase sales, Network marketing is no exception, most of the network marketing methods with direct or indirect promotion of sales, but promote sales is not limited to promote online sales, in fact, network marketing in many cases to promote the network under the market is very valuable.

Vii. customer service. The Internet provides more convenient online customer service means, from the form of the simplest FAQ (FAQ), to the mailing list, as well as BBS, chat room and other real-time information services, customer service quality for the network marketing effect has an important impact.

Viii. customer Relations. Good customer relationship is a necessary condition for the success of network marketing, through the interaction of the website, customer participation and other ways in the development of customer service, but also enhance customer relations.

Each enterprise launches the network marketing the goal is to make full use of the network marketing function, lets the network operation overall profit maximization, but cannot because some aspects effect does not have to deny the net marketing effect and the function in the whole. In addition, for network marketing, these functions are to be achieved through this network marketing method, and these functions are complementary. Only these functions combine to play a role, the role and effect of network marketing will show the best state. This article is supplied by (www.hjl120.com.cn).