What is the meaning of "content is king"?

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SEO in the middle, "content for the king, outside the chain for the emperor" This sentence is widely known, from the beginning of the popular SEO was said to be rotten many times. This sentence seems simple, but actually can understand its meaning is not much, can be implemented in place of less, or why there are many people do SEO repeatedly hit the wall. In this sentence, the content of the king is one of the most important basis, no content seo, like MLM, can never produce benefits.

So, "content is king" These four words how should understand? Is it original? The following is a careful analysis.

1, is the content of the king is original?

Content is the King is original, this is one of the more popular view. So, many people are kept to the original direction, but in fact, many people do not original, after all, many industries need industry background, such as medical, financial, marketing and so on. So the false original in these industries spread. However, I believe many search users still feel that there is a lot of spam online, on the one hand, there is too much information, on the other hand, useless information too much. The reason is the same, because the false original is not in place, it is still a meaning, just changed some words. The reason is useless, because false original method is wrong. For example, many people think that they begin to write at the end of their own writing, in the middle of some of their own words, that is the perfect false original, in fact, they are just making rubbish words, because add to the thing is simply to gather a fresh, so that the search engine that this is original things, in fact, add to the theme has no impact, The core meaning has not changed. Therefore, many people feel that the content of the king is written to search engines to see, original can be, in fact, the original things are not necessarily useful, useless original, the same is rubbish, this reminds those Luo Li long long-winded people to understand the value of the article.

2, pseudo original How far can you go?

A lot of industry seo just getting started is often from the editorial article, that is, the so-called false original. As mentioned above, false original is not a good thing, if the false original core meaning has not changed, still will not be recognized by the search engine, may now be recognized rate is not high, but this is one of the general direction of future search engine improvement. Of course, there are also some advanced pseudo original masters, they will carefully read an article after the understanding of its core meaning, and then expressed in their own words again, and even add some of their own understanding, that is added value. This kind of advanced pseudo original may still have certain living space, but the human cost is very high, the request to the editor is higher. But this approach, even if the search engine can not identify, will be eliminated by users, because the user's eyes are discerning.

3. What kind of content can become king?

For the content of the king, the foreign SEO respected the word "informationnal content", can be translated into information content. "Content is king" the word "content", essentially refers to information, users use search engines, search is also information, just information. Information is not a literary work, the more concise the more powerful, do not touch and lyrical, as long as to tell others "what", "How To Do", "what reason" and so on line, as long as the communication in place, it is enough. If you add too much junk language, it will cause the so-called signal-to-noise ratio is too low, the quality of the page will drop, of course, ranking will not be good. Why Baidu Products to Baidu to know, Baidu Encyclopedia, Baidu experience and so can be ranked so before? is because it is directly targeted at the user needs of the local message, no muddy, but also a lot of added value. Why do some seemingly very good blog, the article is very good, so that people look very enjoy, but not good rankings it? Perhaps the article has a lot of lyrical, personal views and so on with information unrelated things, let search engines feel a little scattered topic.

Therefore, to understand this content is king what is king, not your shoddy, is the effective information, is dry goods. Therefore, do not expect your passionate words to bring you a lot of search traffic, to spend more time on the simple and powerful expression above, less nonsense. Make the meaning clear, add some additional value, such as map, supplementary links and so on, is the search engine seriously good content.

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