What is the forgotten focus of SEO

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SEO is one of the most important methods of network marketing, reasonable use of SEO can be short and fast to improve the overall site keyword ranking, so as to obtain valuable traffic, through the site to create substantial value. With the wide application of SEO, more and more people are familiar with the thinking of marketers are gradually changing, in many cases caused by the distortion of thinking, ignoring the initial meaning of SEO: For the user experience to do SEO, however, in many cases is too focused on SEO, thus ignoring the user experience. Especially in the website design is very easy to be overlooked by people's importance, many user experience is not really satisfied. What are the forgotten user experiences in SEO? Here the author through thinking finishing also talk about personal views, hoping to communicate with colleagues, and grow together.

1, ignore the importance of navigation

The importance of navigation bar is beyond doubt, its role is to guide users to read, but in the actual site design process has been neglected, and did not lead the user, but rather misleading users, resulting in a number of inefficient clicks. Especially in the medical web site, the hospital-type site usually contains more disease, and a lot of disease is more professional words, the general patients do not know, they adopted the way is the multi-column navigation, and the setting is not standardized. Personal advice, you can use the disease to classify each other, through the Pull-down menu to achieve, at the same time should pay attention to the classification of single disease should be refined, can let the patient from the Drop-down box directly choose to enter, so that patients can find in a short time to the mind of the solution is essential, of course, in the Drop-down navigation design process, Must let the user be able to understand this navigation uses is the Drop-down type, simultaneously should the specialized disease kind carries on the full reasonable explanation, may use the label realization Mouse to point to the elaboration. You should also focus on booting users and removing unnecessary link structures.

2, the number of links to the home page

The number of links in the home page is often neglected by seoer, the layout of the link structure in the site structure design is very important, which also contains the number of relations, the number of links to the home page control is also very important, not too much, nor too little. Link structure too direct caused the home page will pull a few screens, have a certain user experience, but also must take into account the first page of the daily update degree, if the homepage variable content chain took more, the editor on the staff is not enough, this return to the home page update degree is lower, resulting in the home page snapshot and the number of links on the home page is too small to meet the content of the link to the home page, the content of the link is not fully displayed, natural, included and ranked effect is not particularly ideal.

3, the Web page structure of the most and the least

Web page structure is very important, the whole backbone system of the website is not timely, it is the key to guide user experience. Therefore, the Web site structure design process must allow users to understand, while mastering the search engine and user behavior in the most and the least, the most, that is, search engine spiders crawl the need for crawling time, the user most action hits to reach the destination page. At least, the opposite is true. Through data collation and analysis, can more reasonable design of the site structure, not only to search engines faster and easier crawling crawling, more important is to meet the user click Behavior, so that users can find in the shortest possible time satisfactory answer.

4, the use of breadcrumbs navigation

The importance of breadcrumbs is often neglected, blindly think that its role is to meet the search engine spiders crawling and crawling, in fact, the author's views do not agree. The real meaning of breadcrumbs is to facilitate users to find the relevance of the page more quickly, but in the actual process has been neglected, the navigation bar is often done dim pale, not to condense the user's eyes, users do not know what this is useful. In fact, a lot of video sites in the application of breadcrumbs is very reasonable, it is no harm to in-depth study, feel their user experience.

Source: Shenzhen website design company http://www.szfangwei.cn, author: Yangqiang, reprint please specify.