What is the function of the cost of bid promotion Unit accounting

General bidders (Semer) will be statistics Baidu bidding consumption, website IP,PV, number of clicks, Bounce rate, average click Price, CTR, effective dialogue rate, retention rate, door-to-door rate and turnover rate. There are also some reports, such as planned costs, unit costs, keyword costs, the cost of products and services sold and the cost of individual consumption, and so on, rarely counted. But these things are very important. So small head bidding software small series below on the key to introduce unit cost accounting what role?


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Unit Cost accounting function:


 


1. Find out where the bidding work is deficient.


 


2. As a historical data for the future bidding strategy to play a reference role.


 


3. Know which units are making money and which units are losing money.


 


4. Know the bidding cost of each disease.


 


5. Know the weight and proportion of each unit in its account.


 


The unit cost includes unit consumption cost, unit effective dialogue cost, Unit cost, Unit cost and unit cost.


 


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unit consumption costs can be directly found in Baidu auction account, this is the easiest to statistics.


 


Unit Effective Dialog cost = unit consumption cost/Unit effective dialog.


 


Unit effective dialogue how to count? There are two methods.


 


1. All the keywords of the unit match in the search word report, find all the search terms of the unit, then retrieve the search terms in the Business Bulletin list, and find all the valid dialogues of the unit. Have three difficulty, difficulty one, is each unit inside has dozens of hundred words, this kind of match search workload is a problem, of course can not hand, I also write Excel formula to calculate, data import can automatically generate. Difficulty two, is a lot of keyword search in the Business Bulletin table inside statistics, resulting in inaccurate data. Difficulty three, sometimes a search term will match 2 keywords. That's the way I used to be, but for marketing, the accuracy of 80% would help a lot. Let's look at the second option.


 


2. Give an indication of the creative URL for each unit. For example: abcd.com/zt/1.html?danyuan=001, this is only used in the business bulletin list to retrieve all the signs of the change unit. Greatly reduce the workload and greatly improve the accuracy of the data.


 


cell Phone cost = unit consumption cost/number of reserved phones for this unit. The amount of data left on the phone is small and easy to count.


 


Unit onsite cost = unit consumption cost/Search the number of customers on the doorstep through this unit keyword. This is also relatively easy to count.


 


unit to diagnosis Cost = unit consumption cost/Search the number of clients through this unit keyword.


 


so that all the units after the calculation of a report comparison, you know your Baidu account where needs to adjust. Take a look at the report below and see if you can find some inspiration.


 


Small head Bidding software is an intelligent bidding management tool, in the face of complex large accounts and a lot of key words, can timely monitor bid changes in bidding keywords, set automatic, analysis, malicious click in one of the intelligent bidding software, user-friendly operation and management, reduce the keyword bid is high, control account costs. Small Head Smart Bidding tool only you set a good bid range and target rankings, you can automatically adjust the price of the word, to achieve the best advertising location and the lowest prices, fully intelligent management, improve the rate of return on the auction is a good assistant bidder!





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