What is the future of domestic business-to-business?

As domestic firms sing along and follow the competition of oligopoly and subdivision, as well as the gradual revelation of the endless "group buying" bubble, a large number of domestic business-to-business bosses are beginning to think, what is the future of Chinese business-to-business? Apart from the top 5 business-to-business platforms, where are the tens of thousands of business-to-business businesses living space and development opportunities in China? As the first domestic business-to-business practitioners, Nie slightly combed as follows:

The dilemma of foreign business-to-business:
1, Customer Maturity: coastal small and medium-sized enterprises gradually mature, and gradually began to direct SEM and a number of business-to-business platform for free publication. It's hard to renew a contract by selling people.
2, strong alternative products: Search engine (Baidu, etc.) to become a business-to-business portal alternative to put the position.
3, strong competition: Alibaba, Hui Cong and other continuous optimization, especially in the subdivision of the field of vertical deep. A large number of free publishing, the release of small business-to-business also formed their own vicious competition.
4, high sales costs: the traditional sales model is a large number of sales staff to the traditional boss one-on-one sales, telephone sales and even visit the relatively high cost of service.
5, the core value embodiment: A large number of business-to-business is still just stay in the supply and demand information release and search. A large number of free, crawling, software automatic mass information, and even outdated information on this value also formed a shock.
6, the transaction promotion is slow: in the domestic industrial procurement biased relationship marketing, has not yet to the business that can directly form sales promotion; pre-online comparison, saving part of the travel costs is also its current important value, and a large number of sales to meet the needs of interviews, visits, and even collective assessment to achieve
7, Integrity embodies: integrity and payment system is not obvious. Third-party institutions do not have a high level of trust.

Second, business-to-business profit model is not obvious:
1, membership fee: Domestic business-to-business membership fee varies from thousands of yuan (2000~5000 or so) (including: Integrity certification, viewing qualifications, set of Web site)
2, the line of various forms of advertising fees: Search rankings, picture display, bold broken, bidding rankings. (This becomes the second largest toll route in addition to membership fees)
3, Under-line conference fees, exhibitors, sponsorship fees: through the industry Influence organization exhibition or group participation.
4, printing advertising fees: Some traditional bosses are more able to accept at least their own can see the printing of Exquisite magazine ads.
5, other research fees, data service fees: Through the industry's resource advantages and transaction data for the enterprise to provide data reports.
6, the Transaction commission: due to less online transactions, large financial transactions are inconvenient, very few sites can monitor transactions to achieve a levy on the transaction.

Third, the future opportunity point of business-to-business:
1, professional Division of labor and Industry segmentation trend: Social trends are professional subdivision, professional people do professional things; industrial enterprises focus on production costs and process improvement,
and network marketing can be outsourced to professional companies.
2, the potential customer base to expand: the state vigorously develop the Midwest, promote the process of urbanization, a large number of personnel entrepreneurship, while the new generation of entrepreneurs with a generation of mature network marketing concept, the cost of educating customers gradually reduced.
3, the effect of marketing needs and creative space: small and medium-sized enterprises keen effect marketing, all kinds of effects product marketing creative space is very large.
4, the opportunity to subdivide the vertical field: The subdivision industry still has a lot of mining space. All-Inclusive's business-to-business business does not meet the needs of professional enterprises.
5, the network of new media, the need to integrate marketing agencies: SNS, microblogging and other platforms and SEM, CPS and other effects of marketing tools need professional team implementation.
6. Innovative opportunities in the form of products and services that facilitate transactions: there is still room in the industry to facilitate transactions and purchase decisions, as well as access to procurement and distribution systems within the enterprise.
7, the rise of wireless interconnection platform: The rise of wireless interconnection to business-to-business procurement staff often more contact with the network and the possibility of rapid on-site search.

In short, business-to-business platform in the effect of marketing and flow transformation (see wind article: "flow of origin and way out-the Internet survival rules" on the issue, and vertical business-to-business combination of industry characteristics, in the field of industry resources, service innovation or have a lot of development space.