What is the future of mobile phone smart film? Innovation and technology need innovative marketing

Since the advent of smartphones, there has been no pause in the discussion about the need for mobile phone users to stick to the film. Earlier Weibo on a widely circulated "smart phone not to be fooled film" content, so that the function of a single film has been questioned, then, the mobile phone need not film? If the phone screen does not need to protect the film, the film is there still exist value? The mobile phone film industry is currently facing serious challenges from both the market and handset makers.

September 11, the first domestic smart film brand-"Magic key" of the official online line, officially marked the publication of smart film, whether to the stagnation of the film industry to bring a wave of emerging, smart Film market prospects can be optimistic?

Industrial technological innovation brings new business opportunities

The smart foil is different from the traditional film is that it has a "smart" characteristics. In the original mobile phone film based on the hardware added such as virtual shortcut keys, app loading and other operational functions, effectively enhance the mobile phone panel utilization, so that users of mobile phone operation is not limited to the screen. The ability to customize the keys also allows users to bind their mobile apps to their preferences and usage habits. In the field of smartphones, the emergence of new technologies can often attract the attention of the market, many users in the "Magic Key" official online line that day, to understand the function of smart foil, I hope the official will be able to put the products to the market as soon as possible. The application of new technology allows smart film to get rid of the concept of a single film, in turn to the mobile phone smart peripherals market positioning, and completely subvert the traditional mobile phone film labeling. The concept of High-tech peripherals triggered the user's use of enthusiasm for smart film provides a broad market prospects.

Long-term market prospects are uncertain

"Magic Key" the official currently only disclosed the smart film's hardware and software characteristics, the price of the product is not mentioned. According to the current market environment analysis, the film industry as a whole does not have the standard price, quality is also mixed, and for smart foil in the future will adopt what price strategy, we do not know. But we reference the price of Red rice marketing strategy may be some inspiration, the price of the people, often in the hearts of users to form cost-effective product impression, which affects the actual sales of products. The reflection of the market determines the value of the brand, how to adjust the product price and user experience of the two points of agreement, that is, without loss of product experience in the case of the development of market prices, perhaps it is the current smart foil is urgently needed to solve the problem.

New technology is a good time to market

New technology brings users more surprises than market expectations. In particular, like the industry has entered the bottleneck of the development of the traditional film industry, hardware production technology has been difficult enough to stimulate the user's desire to consume, and its users in the heart of the formation of the product profiteering impression also caused by all sectors of the criticism, is undoubtedly to the film industry worse. The advent of intelligent technology to the film and even the mobile phone peripherals industry has brought a new dawn, so that the user's eyes again focus. New products, new technology production and will be able to drive the development of the entire industry, subversion of the user's mobile phone film definition, thereby pulling the smart film market rapid growth.

It is imperative to cultivate core users

Small rice, Apple, Samsung and other brands of new mobile phones once published, on the sold even the situation of looting, the brand can cultivate their own fan groups, establish a clear brand image, improve the customer loyalty to the brand, for the film industry brand for the same application. When the brand continues to create a good image in the user group, with the continuous improvement of technology, determines whether the user can long-term attention to the brand, and then form a large number of fan groups, is the brand in the market and industry to occupy a place for a long time to win the key. The popularization of technology in the future will bring the market environment, how to build their own brand, in the user community to form a wide range of cognition, brand managers need long-term thinking.