What is the future of the electric business legend?

Recently, E-commerce is sweeping China, from Taobao to Beijing east, a pioneering legend is constantly staged. In the business innovation and rules, E-commerce industry development prospects? How E-commerce operators in the pursuit of development while adhering to product quality, consumer protection and other aspects of the responsibility of the boundary has become a problem for every e-commerce enterprise.

March 29, 2012, the Pacific Branch (Shanghai) Law firm in Fudan University Management College, Zhabei People's government, the first financial daily support, successfully held the "Global E-commerce era of enterprise challenges and opportunities Summit." Industry elite, experts and scholars on the global E-commerce era of enterprise rules and innovation topics are discussed in depth, including Alibaba, Beijing East, Suning and other large e-commerce business representatives, the representative of China Electronic Commerce Association, Fudan University and other well-known institutions of academic representatives and more than 500 well-known lawyers and other elite people from all walks of life were invited to participate in this forum.

The success of this forum, not only for the thriving E-commerce enterprises to provide the electronic Business enterprise risk prevention legal guidance, but also for e-commerce operators, service parties, payers and other participants to build a platform for communication and learning.

Photo: Leader's speech map set up and Legal Service team of Shanghai e-Commerce Enterprise Development Service Center

E-commerce enterprises are faced with many risks in the process of operation, on the one hand, it originates from legal risk, among which the risk brought by the lack of uniform market rules, which comes from the lag of the legislation of electronic commerce, is not familiar to the electronic commerce or even the risk that the electronic commerce Law brings. In view of this, the Pacific Branch Shanghai law firm for more efficient, more professional service in the electric Business enterprise, enhance the enterprise e-business legal cognitive ability and self-protection ability, by this forum, solemnly announced the establishment of "E-commerce Enterprise Development Service Center", and formed a professional electrical and commercial legal services to the law team. In Lin Longbin deputy Director, Zhiwen Deputy Dean, Meshangrong director for the Pacific Branch "E-commerce Enterprise Development Service Center" Jie. The service center aims to conduct research on legal issues in the field of electronic commerce and provide quality legal services for E-commerce enterprises.

Professor Ching, a tenured professor of management at the University of California in the United States, points out that the development of E-commerce in China is mostly pure e-commerce enterprises, while the development of E-commerce in the United States for traditional enterprises in the online development, it is proposed that the real future of China's e-commerce development is to have customers, products, Brand and other resources of traditional enterprises to the Internet transformation. I wish professor from the 2000 Internet bubble in the United States to China's current network economic bubble enlightenment, it also points out the challenges that Chinese traditional enterprises are facing: including the adaptability of the transformation of business model to the traditional enterprises, the difficulties in the integration of online and offline channels, the bottleneck problems of infrastructure such as supply chain and logistics, and safety, Credit, legal risk, and so on a series of unpredictable risks.

Liu, a professor of management at Fudan University, proposes that enterprise success includes a purpose and two cornerstones: The purpose of an enterprise is to create a customer, and to win two of its customers is trust and satisfaction. For the success of E-commerce enterprises from the customer needs, grasp the core of supply chain management, the full application of it tools, as an enterprise's competitive advantage, to provide customers with trust and satisfaction of products or services.

Keynote speech after the end, by the first financial daily Yang Buo Director of the center as moderator, Suning appliances (002024, shares bar) marketing services Manager Zhangxiaofei, Alibaba Network Regulation Center Director Nie Dongming, remit the World Circulation Division general Manager Skin Wei, New Egg Net ASEAN Liaison Officer Li Han Strong, Spring Airlines Chief legal advisor Wu Weimin, tenured professor of management at the University of California, Ching as a roundtable participant to discuss industry development. The speeches and discussions of the industry's elite and experts were welcomed by the audience, bringing the rule of electronic commerce and the topic of innovation to a climax.