What is the high pursuit of ad copy

In 2006, the my favorite inspirational movie , the "The Woman in Prada", was released, though it was a shameful copy of the 2013 "Little Times".

My favorite is Anne Hathaway's intern. She is not fashionable or fashionable, and in her opinion, the fashion industry is a bit of a freak, busy all the things that look strange. If she had Twitter, she would send something like that.

Aunt Mei, the fashion magazine editor, taught her this:

"Oh, I see, you don't think fashion has anything to do with you." You go to your closet every day, pick this one ... I don't know what the hell. This baggy blue sweater because you want to tell the world that you are so attached to yourself that you can't care what you wear. But you don't know this sweater is not blue so simple. It's not turquoise, it's not cyan, it's blue. You are naïve to think ... 2002, Oscar de la Renta released the sky-blue series of women's clothing, then should be Yves Saint Laurent released a sky-blue uniform jacket, followed by the blue became the eight designers favorite. Later, Sky-blue was kicked out of the department store, into the sad low-end brand. And you, no doubt, must have been the one on sale. You don't understand, this sky-blue represents millions of of the value and countless job opportunities. The funny thing is, you think you've chosen a dress that's not about fashion, and in fact, it's the fashion man in the house that helped you choose. ”

In fact, Aunt Mei's words only illustrate a truth: there is no fashion circle, as long as you want to wear clothes, you must be influenced by fashion. In other words, at the top of the pyramid, the fashion magazine editors are the most popular, and the people who scoff at the fashionable Anne Hathaway are at the bottom. No one, outside.

In addition to fashion, the more high-end atmospheric grade of modern art is the same truth.

The General People's response to modern art is only three words: Can't read ...

It's like this paragraph in the "Touch":

"This guy's got a bloody nosebleed on the cloth, he's going to sell 30,000 Euro?!?!"

There are so many jokes in the modern art of spitting that the Range Rover is so funny:

Some art can't touch you, but the price scares you.

In fact, however, modern art has so profoundly influenced our lives.

Give me a chestnut:

"Icarus" Matisse

What the hell is this? It's called a painting. This is also called the Master works??!! This Nima and my life God horse relationship??

Matisse is the top of the pyramid, "he almost changed the way the whole world uses color." This pure, large color block is almost entirely affected by its use. So the world became like this:

And this

And so (this is also Sina collection take you to see the exhibition of micro-blog avatar, very good choice)

Miffy Rabbit Designer tells the story of Matisse's "La Gerbe" inspiration.

This

and such

This is the landlord today grab pole routing interface, conveniently cut the figure

So, modern art is a circle, and everyone will be influenced by it, without exception.

Examples of fashion and modern art are just to show that the essence of human cultural activity is this: a small number of people affect the vast majority of people, and no one can abstain.

Well, finally talked about the focus of the topic, then advertising copy of the high pursuit of what should be?

and fashion and modern art, the text also by a small number of people, affecting the vast majority of people, and text more easily spread, more far-reaching, faster.

The high pursuit of ad copy is standing at the top of the pyramid.

What do you say?

Open QQ Friends List, look at the personality signatures of friends, you can see what level they are in the text spread.

Write "tyrants and I Make friends" is low, write "Fang, how do you think?" is more low-level, write "If you are fine is sunny" ... Be yourself.

The popular words we speak, the jokes we tell our friends, the sentences we sign ... In fact, it is not what we say or write, we are only sadly affected.

I have about 100 hands on my microblog, a long time I found that the network of crazy biography, friends tell each other jokes, most of them come from a very small circle (also 100 supposedly people) created, thin think this is a very scary thing.

The internet age has one of the biggest characteristics, the dissemination of information from the past "Ray-like" into the current "network", the mainstream voice has been lost, everyone has the opportunity to speak, as long as the text has the ability to spread and found the right channel, can stand in the top of the text spread.

This is why, Spring Festival evening Kun Gong stream copy network will be black. Because in the past, they are standing on the top, because they have access to the opportunity, passers-by is to tell the funny and no chance for the whole country to hear. Now, they are not capable of creating more communication words, but instead are being replaced by web scripts. This is the example of the downfall of traditional mainstream speakers. The same is true of Xie Na and Ningquan. They are eager to continue to stand on the high side of the spread, eager to have more micro-Bo fans. Without the ability to write a few funny words, you can only rely on plagiarism hand.

The more in-depth the network development, the more fair the spread to all.

Apple 5s release, the passers-by are changing the pattern of the spit, "tyrants gold" one out of the three characters, the warlords eclipsed.

At the time of the governor's trial, Wang Lijun and the Thin Valley opened the dog's Blood Bridge. Everyone has to play the writing skills. "Desperate, said go away" appeared, immediately red all over the network. And the author is only the unknown netizen, even the Reds are not.

In the text spread stage, the advertisement person is in the more advantageous position. Every word of his, there will be a tyrants money to the major media, do not worry about the lack of audience, but the price is to join Tyrants's personal will.

You should be ashamed to use web-hot words in advertising, you should be standing at a higher place.

The ability to stand at the top of the text spread of advertising, must be a successful marketing case.

For example, every guest, such as Chen, such as Lao Luo.

Let your copy become popular, let your copy become QQ signature, let your copy become a mantra, let your copy become fashionable, let your copy change people communication content and way, let your copy change human cultural activities. To rely on the power of your words, not the power of party a promotion fee.

This is the high pursuit of advertisers.