What is the impact of domain name on the brand?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Jingdong Mall Once domain name is 360buy.com for a long time inside, many users think Jingdong is 360 of the site, Jingdong later on the purchase of JD.com

Happy net creation time, kaixin.com only sold tens of thousands of dollars, but the founder did not buy, but used Kaixin001.com, later was 9158 of the boss bought, and then sold to Renren. The result? Renren is listed, happy Net no one played.

With Ctrip for seven or eight years, I have not remember the domain name of Ctrip, other users are the same, Ctrip every year in the search engine to buy their name "Ctrip" This keyword, are good to spend a lot of advertising fees. Finally spent 3 million to buy xiecheng.com

Only product will be the original domain name is vipshop.com, not a special good remember, then spent on tens of millions of vip.com has now been fully enabled.

Recently cnnic in the name of China released a batch of need CN domain name for auction, the transaction price is hundreds of thousands of to millions, of which game.cn final knot price as high as 3.098 million, the total amount of the auction has exceeded 60 million, and is still crazy to continue.

In the early years, I registered hundreds of domain names, but all for their own use, and rarely pay attention to domain name investment and trading. Some of the SEO is very helpful to the domain name in their own use, but also to a group of friends, and even a lot of good domain name forgot to renew the fee.

Last year in helping several traditional enterprises to do brand planning, only to find that they also began to pay attention to the domain name on the brand image of the impact, so I will help enterprises buy several domain names.

What is the impact of domain name on the brand?

1. Brand image

A common user will be through the domain name to judge a website or enterprise strength, with miscellaneous meters and good domain name, the difference is huge.

2. Save Advertising Investment

Good domain name convenient memory, easy to form the site of repeat customers and Word-of-mouth. Otherwise, each time the user through the search engine to find, and finally must be search engine blackmail. Jingdong Ctrip In this respect wasted a lot of advertising fees.

3, Brand image protection

This is the most negative case of a happy net. The positive case is the recent hishop, the first half of last year, hishop.com This domain name in the online auction, they also participate in, but the final deal price exceeds the Hishop boss's psychological bottom line price, his psychological bottom line is 80,000, the result 90,000 yuan is a domain name investor pats away, recently, Hishop finally bought this domain name to return, the price certainly will not be less than six digits.

There are our twcms, the beginning of the use of the twcms.cn, twcms.com domain name in the hands of foreigners, the price of more than 2000 dollars, the recent twcms2.0 released, I bought this domain name back, or by competitors to buy, it is not.

I have no intention to do domain name investment, the earliest attention to this piece is and Cai know, the major Internet company's domain name, many are from his hand, at the same time he has most of the country's county name of the double spell COM.

When he met Wu Gaoyuan 10 years ago, he also started playing domain names. He was very discerning, at that time only spent tens of thousands of of dollars, from a foreigner to buy 10 3 digital COM domain name, including 371.com159.com 366.com, and so on, an average domain name is tens of thousands of yuan, his several domain name changed hands immediately turned over many times.

Remember at that time I want to complete a new project, want a good domain name, 366.com only give me 90,000, then feel the price is high, I did not want to, but only 4000 yuan to buy 9959.com. If the current market, at least dozens of times times the rise.

Only last year in helping customers buy domain name, found that the Chinese purchase experience is very good, especially the price, do not have to communicate with the seller, paid, the domain name will automatically transfer to their account. So on the free time, look at the major domain name trading site, the collection of several domain names. Unconsciously, in the past year, I unexpectedly received more than 300 domain names.

Author: Tong via: Entrepreneurial state