What is the impact of Twitter users?

Sina Science and technology news Beijing time August 6 morning, according to foreign media reports, HP Laboratory study 22 million tweets (Twitter news) found that the influence of Twitter users depends on the depth and breadth of their tweets, rather than the number of followers (follower).

The conclusion was made in a recent report by Bernardo Huberman, head of Social Computing (social-computing) at HP Labs.

"Most tweets are being forwarded for a limited number of times," says Huberman. "In addition, Huberman also studied the best time to post information on Digg and showed how to use Twitter to predict movie box-office."

Some Twitter users like to post a lot of tweets in the hope of increasing their influence. But huberman that this is not working well, he said: "This will not increase influence, only show you energetic." ”

Therefore, the key to influence is not the number of followers (follower), but how many people are willing to forward your tweets. Influence may also depend on the value of tweets, but that's not what HP Labs does.

Because Twitter users are posting a lot of information, there is intense competition for different topics in attracting attention. "People will only talk about the topics that surface," says Huberman. ”

There are many uses to find influential people. For example, you can tell companies which blogs and Twitter users advertise, and help nonprofit organizations find their listeners. (Chin Liang)