What is the impact on the E-commerce platform

There will be two speeches recently, the title of which is "output influence". This makes me rethink the question: what is the impact on the http://www.aliyun.com/zixun/aggregation/7871.html "> e-commerce platform?"

First answer the question: What is influence? My understanding is that influence is the power that allows your audience to generate action. In the field of E-commerce, the impact is to make traffic and visitors into customers and fans, they either produce the purchase of your product behavior, or create a help you spread the brand behavior.

Prior to the Internet, the right business practices also had influence, but the influence was limited by geographical constraints. In the Internet era is different, the characteristics of the Internet information dissemination is not geographically, fast, especially after the emergence of social media, but also into the power of mutual transmission. In this way, influence by virtue of the East Wind has the effect of the beans. E-commerce a group of big sellers quickly get development, the reason is here.

But where does influence come from? What is the right kind of business behavior to bring? Influence is a process. In the field of E-commerce, you pass the transaction process in a certain aspect of the behavior, give your audience a reason, so that they generate trust in you, influence will not come.

What links in the field of E-commerce can have influence? A lot. For example, product link, service link, brand link, visual link, location link, logistics link, experience link, individuality customization link, precise marketing link, social media link.

Those who do e-commerce, in fact, every day in these links on the busy, but realized that a link to do a good job will have an impact on the people are not many. Some people are extraordinary, they have done something in the extreme, so we see that they are the few winners that the Internet recognizes.

People who can realize that influence is also a resource are rare. Doing business online and doing business on the internet are different, online business has a twofold interest, the realization of trading is the first important interest, the accumulation of influence is the second most important benefit. Second-priority benefits cannot be cashed immediately, but it is more important than the first priority.

Cashing in the influence for the benefit, must pass through a magic to be able to realize, this magic is asks you to set up the open, the sharing, the cooperation platform, has this platform, can output the influence, your partner has shared your influence interest, certainly, the partner also has given you the need resources, Let you also gain the benefits of influence.

For example, Han is an influential online shop, with 300,000 independent visitors a day, but the purchase rate of these visitors are still very limited, because the shop in the goods are not rich enough. Han are so and upstream of the manufacturers to cooperate with the joint venture to more products to introduce their own online shop, independent visitors to increase the purchase rate, the production plant to achieve the interests of the Korean clothing homes also realized the benefits.

As an example, the green box is also an influential shop, with the highest record of achieving 40 million of the business in one day. The green box wants to improve sales in the context of existing merchandise, her approach is to work with offline entities to join the store, in these stores to put video, so that offline consumers can also buy online green box Shop products, green box to the Franchise Shop Commission, through this cooperative approach, the franchise to gain the green box influence brought benefits, The green box also depends on the franchise to gain benefits.

Interestingly, there are many similarities between Han and the green box, they are officially started in the 2008 E-commerce, are selling clothing, are whenever, in 2011 achieved 300 million of the sales. The difference is that in terms of influence, Han is relying on buying hands to increase the number of fast fashion products, in terms of output influence, Han is the top of the production of clothing homes and cooperation; green box in the impact, is relying on a number of brands of road to provide original design products, in the output of influence is and terminal entities to join the store cooperation.

Different methods, the understanding of influence should be the same. Their exploration, to the close, is digging and cashing in on the interests of their own influence, far from saying, is exploring the new Internet retail Road. Either way, both of them are playing a big game of exporting influence.