What is the lack of competitors in the rankings?

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These days have a lot of friends to ask New Chen, why the site ranked off? Why was it reversed by others? Of course, this is undoubtedly with the content of your site, outside the chain and user experience has a great relationship, but, the new Chen in this view, but also need more research on the competitor's website, do: People have no I have, people have my gifted, only in this way, To make your site real; So compare your competitors, what's missing from your site?

One, view domain name age and build station history-external factor

In some cases, the weight of the domain name determines the ability of the site's ranking. For example, a friend of the site for 2 years, adhere to the original update every day, but the ranking is always floating in 5, 6 or so, never on the top three; his website is not good, no, the site has done very well, optimization has reached a good effect, but is not the ranking; New Chen looked at his competitor's website, domain name age incredibly are up to 10 years old domain name! This undoubtedly indicates that the keyword optimization is difficult, because the other side is an old domain name, undoubtedly increased the weight of the site, even if not as good as you, ranking is very likely in front of you.

So, many friends began to look for the old domain name, because the new Chen said Ah, the old domain name is very good, does not spend the strength also ranked well, but should note that, when registering the domain name, especially encounters a good domain name, must leave more mind, why so good domain name has not been registered? So you need to check the site history, To see if this domain name has been pulled into the blacklist, what is the snapshot of the archive site? Only in this way can the value of investment! Of course, if you want to do traffic stations, do not have to consider this.

Second, compare the intensity of the site optimization where the difference-internal factors

If the domain name is about the same age, but your site ranking or not to go, that can only from the site itself to find the optimization problem. Sometimes, the competitors in front of the Web site is only on the outside of the chain. For example, some anchor text, friendship links, forums, blogs and other low quality chain support rankings, such competitors, or very easy to beat, because, new Chen feel that these outside the chain can only as a supporting tool, not long-term. So, you need to look at these points on the IFF website:

1, the site layout is reasonable?

2, the site link structure is clear and reasonable?

3, the website is the page is illustrated, there is substantial content?

4, the site's page contains the target keyword?

Generally speaking, the two sites can be divided from the above points of the gap, the site is optimized, but the strength of the optimization has a good, have the right to have the wrong, and new Chen think you have to do is to find out these problems and then to change.

Of course, there are many aspects, such as whether your site is using social media to increase exposure, whether it is in line with the user experience? Maybe your competitor is in front of you because he is good at using social media and knows how to increase the exposure of his brand, which shows that the site is very popular, So it's the user experience, and then the rankings are in the front. So, new Chen thinks you also need to use social media to publicize oneself, like Taiji, know to borrow dint!

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