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What is the outside of the chain of junk? We can see from the official release of Baidu, the junk outside the chain refers to the target site does not recommend the meaning, is not directed to the site intentionally made hyperlinks. This is a purely official definition. Then in the small series seems to be a variety of garbage outside the chain, with the search engine algorithm to update the garbage outside the chain there are many kinds. But there is a lot of controversy about the way to discriminate.
Through the recent listening to a lot of courses, but also done a lot of web site optimization, small series of sorting out the specific distribution of the chain of garbage, the total can be explained from 3 aspects:
1. Search results page issued links
This is the most basic of the garbage outside the chain, a lot of mass tools are relying on the search results of the continuous search produced by the link. Stationmaster all know, now these tools already very flood, and the charge is not high, the short time gives the website to add a lot of outside chain, this kind of outside chain actually harm is the biggest may directly cause your website to be lowered right.
2. Some Webmaster Service Web site search site rankings generated outside the chain
This is better understanding, now we all know, with the Internet and search engine optimization development, most of the webmaster springing up in this large platform, then the natural will appear a lot of convenient webmaster observation site dynamic site. When we webmaster use these platforms or tools to query the site information, will also appear the corresponding search results page, it will be included, which belongs to the outside of the chain, because the survival of this kind of link is very short, and no role for the site.
3. Unrelated website links
Why small knitting in the beginning of the time mentioned the site garbage outside the chain of discrimination is controversial, mainly in this point above. A lot of webmaster in some high weight webmaster forum to do corporate Web site links or to say some is not the site optimization of the industry links, then these links to the bottom of the chain does not belong to the garbage? From the official figures, these are part of the junk chain, because in the search engine ranking voting mechanism, Unrelated industries outside the chain of the weight of the site voting role is very small. But in the Baidu webmaster outside the chain query tool, these unrelated outside the chain is often ranked outside the chain query results of the forefront. This means that the weight of these outside the chain is very high, the optimization of the site has played an understandable role.
So small make up think that put aside the first and the second kind of everyone has been familiar with the garbage outside the chain does not talk, then the site's external chain is relevant, in the garbage outside the chain discriminant is difficult to say clearly. Small series to give you a simple example, this is like the election of XX clothing company's leadership, you think let a group of selling pork to the leadership of the vote, or a group of senior experts in the apparel industry good? Which is more persuasive? The answer is obvious. Baidu is also so defined, the site outside the chain of the higher the relevance of the site's overall weight is higher, so from this point of view of the site's external chain if not relevant words is garbage outside the chain. This is from the chain of the fundamental above to analyze the relevance of the chain problem.
In the new Baidu algorithm, a site of unrelated links too much, the site is very likely to be down the right, and unrelated to the chain of survival has been greatly reduced. So we have to do a good job of the site outside the chain, refuse the chain of junk, to do a good job of the site with a number of relevant links to the site is the right way to improve the weight of the site. (article from www.scdulou.com reprint please keep the link Oh!)