What is the level and state of the global cross-border electricity business?

Absrtact: Along with the transnational development of the Amazon and the electric quotient giants of each country, the phenomenon of cross-border online shopping is more and more common, especially many Chinese net buys the family, have launched the overseas entrust to purchase, the recent policy is good, will also realize the Chinese netizen to buy the American Amazon directly

With the cross-border development of Amazon and the electric giants of various countries, Cross-border online shopping is becoming more and more common, especially in many Chinese online shopping families, have launched overseas commissioned to purchase, the recent policy positive, will also achieve China's Internet users directly to buy the United States Amazon.

What is the level and state of the global cross-border electricity business?

Recently, mobile payment company PayPal, issued a survey commissioned by the Nielsen company to compile a global Cross-border Network market report, the report showed that Cross-border online shopping is the hottest category of goods are clothing shoes and hats apparel, followed by health and beauty products. In 2013, the number of sea-Amoy people in mainland China has reached 18 million.

Nielsen's report, which investigates six markets: The United States, Britain, Germany, Brazil, China and Australia, has surveyed 6,000 consumers who have had cross-border online purchases in the past year.

The report said that in the six countries, the number of Cross-border online shopping, reached 94 million people, these people's total net purchases this year amounted to 105 billion U.S. dollars.

According to the traditional view, the reason why people go to foreign online shopping is to get a cheaper price for the same product. However, PayPal, the report shows that the pursuit of price advantage for the goal of Cross-border network buyers accounted for only One-fourth, more Cross-border online shopping, is to find more rare products in foreign sites, to seek more unique online shopping experience.

According to the survey of the six countries, the most popular commodity categories in the Cross-border network are clothing, shoes and hats, cosmetic health care, personal consumer electronics, computer hardware, jewellery watches, household appliances.

In the US, China and Germany, netizens like to buy health and beauty products from foreign websites, because "online international market" can better meet their needs than local markets.

How to pay for cross-border online shopping? Surveys show that the most popular means of cross-border payment is PayPal, with coverage exceeding 80%. PayPal's coverage rate is one-fold higher than the second-ranked payment tool.

Security is said to be the first choice when it comes to choosing a cross-border online payment tool.

PayPal's report also reveals some of the faces of the Chinese sea-Amoy clan.

It is estimated that 2013, China's Sea Amoy scale has reached 18 million people, overseas shopping expenses as high as 213.6 billion yuan. According to forecast, by 2018, China's sea Amoy clan, the number will reach 35.6 million people, the sea Amoy scale will reach 1 trillion yuan.

According to the relevant data, in 2013, China's domestic net purchase expenditure scale of 1.85 trillion yuan, the comparison, the Chinese netizen overseas net purchases expenses approximately account for the domestic net purchase expenditure about 10%.

The main categories of commodities purchased by the Chinese sea Amoy and the purchases of the past 12 months are: clothing, shoes and hats (22 billion yuan), health care Beauty (17.6 billion), computer hardware (13.5 billion), Jewelry watch (13.1 billion yuan), personal consumption electronic equipment (12.9 billion yuan).

What are the overseas shopping destinations of the Chinese sea Amoy group? Surveys show that the hottest destinations are U.S. websites (coverage 84%), Hong Kong, China (58%), Japan (52%), UK (43%), Australia (39%).

It is also interesting that China has become the second largest destination for Cross-border shopping in the United States, with a coverage rate of 39% per cent, ranked first in the United States (49%) and the third in Canada (34%), followed by China, Hong Kong and Australia.

The report divides the global network of Cross-border shoppers into five categories: they are "brave adventure type" (like to explore new products for different overseas web sites), "Efficient Explorer type" (Busy people, long term purchases from overseas trusted websites), "Value seeking type" (through the Sea, Focus on the latest trends in popular goods, through a variety of tools to compare the price of each website products, "security Search Type" (for online shopping is very cautious, only from the trust of the site purchase, generally require return protection), "low-Price Hunter type" (few overseas online shopping, but once you see affordable goods, will be decisive shot).

In addition, like online shopping, the development trend of overseas online shopping will also be mobile. The report shows that last year the six countries ' mobile Cross-border Internet purchases were $36.4 billion trillion, accounting for one-third of all cross-border purchases.

The report predicts that by 2018, Cross-border Mobile shopping will turn three times times more than $100 billion trillion. Morning）