What is the magic weapon of the annual selection of application music?

Source: Internet
Author: User
Keywords IPhone
At the end of the year, Apple will be ranked the best and most excellent app, this year, a domestic start-up company developed a sports detection application "le power" (download) was named the annual excellent app. Apple's annual app is a non registration rating, which is directly selected and judged by Apple staff. Liu, founder and CEO of Le Power, told us that they had no idea that they would be rated as the best app of the year, they thought it was a flat design, simple function, accurate and rich data acquisition by the IOS7. As a motion detection software, the most characteristic of the music power itself is simplicity-there is no complex mode switching, not too much intuitive setup options, just start using the time to set their own height and weight goals and other information, the application will automatically identify the user's location, walking number of steps, even running, walking, Car and other different sports. It also records the route of a certain journey, and shows the number of calories consumed and steps to walk on that day. The application will also give a hint of how much calories are consumed, how long light can be lit, and so on. Liu that the complex function to do simple is a difficult thing, in automatic identification, motion sensing, le Power under a greater effort, the simple UI is to not give users too much interruption, just let the application to record data. Of course, in order to improve user activity and user stickiness, they will add more social functions in the future, and the goal is still to make users feel that achieving goals is an interesting thing, increasing the power to generate data. On the other hand, le dynamic ideas and not only the existing application functions, Liu told Pingwest, le Power is committed to two legs--to the user, to provide a simple intuitive application function, to solve the basic needs of users; for manufacturers, the identity of the power is to collect data, as long as the user can be simple, Consciously use the application, you can collect enough data, and these data for different data analysts have a significant role. For example, it is difficult to translate data into information that is intuitive and useful to users if they are powered by technology and resources. But to provide data to such as medical institutions, professional sports organizations, weight loss agencies can play a greater role, Lok Power now with the Mint network of cooperation is based on this point. And with some hardware manufacturers and wearable equipment, these devices can provide richer, more complete data collection, can provide more use of the scene, such as swimming, ball games and other occasions such as not suitable for mobile phones. In short, le Power never positioned itself as an app vendor, but as a real data collection and provider. However, in the exchange of Liu, I feel that there is a question worth discussing about the motivation of music and the application of similar services: what is the purpose of sports applications? Whether the future of human life should really be surrounded by wearing equipment, data, behavior habits. Whether it's a professional inspection application like M.I. bike,Or Argus such a Life data collection application, the essence of which is to allow users to generate data to further share data. But the starting point of the user movement should be a love or demand for the sport itself, rather than a need for data generation, applications and services should be more serious about how to let users really pay attention to the movement itself, attention to the movement of things. Further, whether it is mobile internet, wearable equipment, smart home, should be from the convenience of people's basic necessities, to better solve the needs, rather than the shackles of people.
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