What is the main culprit of mobile power business

Source: Internet
Author: User
Keywords Mobile electric dealer electric dealer inevitable very the culprit

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

If the development of the Internet is the foundation of the electricity business, then the emergence of Taobao can be said to be the protection of the electric operators flying. Remember before in the "2011 China e-Commerce Innovation and Development Summit Forum" on the development of the electricity business to see a forecast: 2012 China's size will break 6 trillion yuan, development is also showing a straight rise. and an AI media advisory issued a report also said that in 2011, the dealer's trading scale of about 15.7 billion yuan, compared to an increase of 600%, the estimated 2012 this data will reach 25.2 billion yuan; users from 2011 90 million to 2012 yuan in the first half of 150 million, the growth rate is indeed not to be underestimated.

But behind the fast forward of the electric business, another new model of the electric business-mobile electricity quotient, slowly greeted the mainstream of the development of the electric business. Compared with the PC, the development of mobile electric business still has a long way to go, although the prospects are good, but also frequently encountered resistance in development, now talk about the development of mobile electric business "stumbling block."

1. Low utilization rate of mobile terminal products

Mobile phones and computers are the core products of mobile terminals, which is the highest rate of use of mobile phones, from 07 to 500 million growth to now 1 billion, it can be said that the mobile phone in China has basically achieved nationwide popularization of the. But that doesn't mean

Mobile terminal products have been popularized, after all, the current majority of users use the mobile phones are relatively low-end, the use of the function is still mainly by phone and text messages. So, many mobile phone users can not be regarded as mobile electric business users, although the use of urban smart phones has been 35%, but the total use rate is still in the penultimate position.

2, mobile wireless charge high

The electrical business must face the difficult problem inevitably and the flow to take off the relationship. Although the 2G is already facing the country, 3G is also starting to cast a full net, but it is only used as a "travel network", mobile social, mail and web browsing is the most commonly used three features. Mobile shopping is basically not used, the biggest reason is the mobile phone flow of the problem, the flow rate is too high, users must not be presumptuous to use.

3. Slow speed of mobile network

Compared to traditional PCs, the speed of mobile networks is still too slow. Mobile shopping A lot of steps need to browse pictures and compare to the page, but the snail-like speed really makes people have no language, the user's experience will naturally greatly discount. Only in the absence of computer, the user has no other choice, so can only silently endure. But if the mobile operators want to have a higher development, this point needs to be solved.

4. The limitations of mobile power and products

Take Jingdong as an example, although it is to start with 3 C, but compared to the PC side, the same effect on the product there is a big gap, after all, the mobile electric business to the user's security is relatively low. In addition, in the electric business product clothing occupies the very important position, is the electricity business development key. And a lot of current electric dealer website has the model to show the picture to each dress, but if change is to move shopping, will bring the user the visual inconvenience inevitably. Taking into account the PC After-sale and return of replacement and other sequelae, the mobile electric business road must be long-term.

5, the user's traditional consumption habits have not been stimulated

The consumer environment that the electric dealer provides needs a long time to promote and maintain, the user's consumption habit also needs a certain time to train. Once many people do not optimistic about Taobao, but now it has become the mainstream of the electric business. Mobile electric business is more convenient than Taobao, but because of the various factors, the use is bound to be limited, the user's traditional consumption habits is necessarily one of the reasons.

This article by the Google Promotion: www.googleadwordsh.com Small station editor released, the above points are the factors that affect the development of mobile electricity, but with the pace of internet development, mobile electric dealers will inevitably and before the same breakthrough E-commerce. The development of the Internet at any stage is closely related to the environment at that time, with the change of the environment, the current problems of the mobile electric dealer can be solved easily, popularization is no longer difficult.

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