What is the main way to cash in on Sina Weibo?

1. Traditional advertising, at present we can see that there are online advertising, client ads, which is the continuation of Sina's traditional portal ads;

2. Social games, social games to do a good job, inside the value-added services and a lot of surrounding products, this is not good at present, such as micro-currency;

3. Microblogging members, this is also value-added services, the current microblogging members do not know how many? This is actually Tencent's first profit method;

4. Social marketing training, such as the microblogging business school, is similar to the mess of marketing training in the current market for companies like Huayi, and of course Sina will do much better than these companies. This is actually teach your enterprise how to play Micro Bo, similar to Alibaba Taobao University, teach you how to open Taobao shop. Yes, this model is borrowed from Taobao University.

5. Fan headlines, this is called social advertising, if done well, it should be a good prospect, but is still in beta?

6. Large forwarding, in fact, is also a traditional advertising, visual Sina official also has a group of grassroots large, this is speculation.

7. Micro-electric business, it seems to be not how to do?? In fact, the introduction of E-commerce in the friend relationship is a good idea, friends recommend is a great shopping experience, I only trust my geek friend recommended digital products, and do not believe @ Lei or @ Zhou blow the hype. So Taobao did a Amoy river, but we are not accustomed to social networking, and Micro Bo did the Micro Mall, but we are not accustomed to shopping on the above, so, how to cultivate the habit of users, is a big problem, do the invincible.

Here's a personal vision:

If the search quality and quantity can go up, you can do search ads. Solve the quality problem, cultivate good user habits, this direction is promising;

Future ads, don't disturb the ads, combined with LBS business precision marketing services; go out, the meal point, sent a geographical location microblogging said: "Good hungry, so the client inside the banner replaced by my near a rice point introduction, and have netizens (friends) to the Rice point evaluation." In fact, users hate ads, annoying only interference information.

Personalized referral and precision marketing for personal social maps, this is a win-win situation for both businesses and individuals, and data can be mined in many ways, not just marketing. This involves data mining and algorithmic referrals, where Facebook and Weibo are sitting on the gold mine of user data, but are still looking for mining methods.