What is the mission of "product manager"?

Before we start, what is the mission of "Product Manager"?

--- Help companies or teams to create valuable products.

Closer to home.

So what are the stages of the product?

--- From scratch, from there to excellent.

Here I change a way to expand (0-10 points).

From 0 to 1 stage

This stage is the starting point of birth products, but also one of the most difficult phase, V1.0 version will come to the user's side, the product from the project to enter the first iteration, during the period need "product manager" involvement quite deep , But also the most elegant stage of "product manager" skill. It can be said that 3 years and above product manager generally can handle this process very well, why? Because of the need to dig out the core value of the product and the user's perfect meeting point, and instilled into the product, This is a very difficult thing.

Output product:

① product planning (target users, product core functions, product usage scenarios)

② competitive analysis (market share, competing products, product differentiation)

③ product planning (product road map, version planning)

④ interactive concept draft (interactive designer classmates output)

⑤ visual concept draft (visual designer classmates output)

From 1 to 6 stages

This stage is the perfect embodiment of our most classic phrase: "small steps to run, fast iteration", according to the previous product planning, continuous iteration in accordance with the version of the plan of rapid product, increase product basic functions, build the product infrastructure , This time is very important and needs to be fast, try to shorten this process, will focus on the next stage. Because the basic function of competing products in fact, you do almost the same, there are some differences in details, this time the focus is to reach the basic level.

At the same time, this time have been operating, promotion, marketing, customer service students to participate in the product, they will follow you together for this product more excellent and continuous efforts, there will be a lot of voice from them to you Here, patiently listen to their questions, because these issues are very important and can provide some support for the improvement of your product. Especially with the cooperation of operating schoolmates, good products are operating out, these words are not fake. After each version is completed remember to reprise, check the original intention and the final result how many gaps.

Remember:

Logic, processes, boundary values, anomalies must be considered carefully, otherwise this time of negligence, will lay a lot of big pit for the future.

Output product:

① PRD document;

② data analysis report;

③ competitive product function analysis report;

④ detailed interactive draft

⑤ detailed visual draft;

From 6 to 10 stages

At this stage, as you deepen understanding of the product, and constantly find and optimize the problem, then slowly began to walk in the direction of product differentiation. So, this time you have to focus on the big move brewing for a long time you can release it. At this time, the cooperation with the operation is also getting more and more close. In the role of "product manager" slowly relegated to the second line, the baton to the operating classmates.

Make product differentiation, to maintain the soul of the product.

However, the function must be more and more, but you have to control the growth of these features, which of the above, which should not, you should have a very clear idea. Bloated products do well, but vice versa.

Output product:

① product differentiation function planning (which in fact need to always think, has been polished);

From 10 to 12 stages

Is it really good to see the 10-point product? In actual fact, the product is endless, as if life is endless, only in constant flicker to enhance themselves, to see the real rainbow The same is true for products.

I defined this process from 10 to 12 as a transformational process of innovation. After a series of baptisms, the product has gradually matured. However, this is definitely not the end point, but another completely new starting point. Self Subvert and surpass, create truly valuable products. Bear the company's strategy, hold up the user's dream, this is the 12 points of the product, the user can not do without this product, and this product, quietly there.