What is the most fashionable play in tyrants circle now? Tyrants gold or something is too out, the most dazzling toy is Tesla Tesla electric car!
Whether it's Mercedes, BMW, or Ferrari, Lamborghini, driving a traditional gasoline luxury car, can only represent the "trench", and the opening of Tesla Street, not only a symbol of wealth, but also represents a kind of environmental protection concept and social responsibility, this cultural value is not other luxury cars can bring.
This March, Tesla will officially enter the Chinese market. Is Tesla good or not? How's the driving feeling? When can China's electric cars start to become mainstream? 21st century economic reporter to read your first.
Electric Super Run is not a dream
In the 2013, Tesla was like a storm sweeping the world, shocked not only by its cool appearance, but by the vast majority of people's understanding of the energy structure. The explosive growth of its sales has left many people thinking about the question: is the era of electric cars coming?
According to Tesla's annual earnings for 2013, Tesla's total delivery in 2013 was 22,500, and more than 35,000 vehicles were expected to deliver in 2014.
In fact, Tesla began to produce cars in 2003, only to launch the first car in 2008, until 2013 began to sweep the world, is a decade of grinding sword. Before that, many automakers had started to produce electric cars, and General Motors even killed their first all-electric EV1 in 1999. Because for a while, the mainstream idea is that hybrids are the way to be viable. And why would Tesla have been so successful?
The first is its precise positioning. To look around, other electric vehicles are positioned at the core of environmental protection, and it is often advertised that electric cars can save a lot of fuel costs for a long time to come, and that electric cars can now receive subsidies from the state. To be blunt, "save money".
Tesla, as an electric vehicle, has a core position not to "save money" but "cool". La Feng's ultra-run profile, the full touch screen that is bigger than the ipad, the door handle that pops up, the design of the front trunk, the 4.2-second hundred-kilometer acceleration, these are the initial reasons customers buy Tesla. Generally, hundred kilometers plus speed in 5 seconds is a super run, in 4 seconds belong to ultra-run, domestic 2 million below basic buy less than hundred kilometers plus speed within 6 seconds of the car.
Tesla's second bright spot is that it solves the weakness of the electric vehicle's lack of endurance with its brilliant ideas. Tesla only needs 4.5 hours to be full of electricity, full of electricity, the mileage can reach more than 400 kilometers, the equivalent of ordinary petrol vehicles filled with a box of oil level. The most convenient is that the ordinary household socket can be charged Tesla, 12 hours can be filled with 60%.
In the United States, Tesla's super-charging network has covered 80% of the U.S. population and has built a "charging corridor" across the American coast. Driving Tesla from Los Angeles to New York, with Tesla's super charge on the way, the owner spends 20 minutes a cup of coffee at the service station, allowing Tesla to recharge to 150 miles.
In Europe, Tesla announced the construction of 6 new super charging stations in the Netherlands, Germany, Switzerland and Austria to reach 14 of its charging stations in Europe. It is expected that by March this year, Tesla's super charging network will cover 50% of Germany's population and will rise to 100% by the end of 2014.
Tesla's China Puzzle
Is Tesla's use as convenient in China as it is in Europe and America?
November 2, 2013, Tesla in China's first store in Beijing outside the open, Model S also officially began to accept the reservation, the Chinese market retail price of 734,000 yuan, more than the U.S. price of 81,000 U.S. dollars more than 50%, mainly increased tariffs and value-added tax. And in March, Tesla's CEO, Musk, will come to China to visit Tesla's first-time Chinese debut, when it will be able to lift the car.
Recently, the news from the core sources is that Hangzhou is likely to beat Shanghai to become Tesla's second store site. Before this, Shanghai's voice is the highest, Tesla will be on the Beijing-Shanghai high-speed construction of super charge pile is widely circulated news. The total cost of the Super charging station is about 300,000 dollars, about 2 million yuan. The owner is charged permanently for free at the Tesla charging station. This super charging station charging power up to 120kw, charging 20 minutes can fill 50% charge, is more than 10 times times the ordinary charging station.
But an Energy agency insider told the 21st century Economic report that "Tesla's vision of a separate recharging network in China is unlikely to be achieved within 5 years." He explained that in China, the construction of the charging network must be led by the National Grid, and that the energy Bureau is not the best for specific problems, so it may find a domestic partner.
Based on this speculation, Wanxiang Group and BYD have become candidates, but for the domestic electric vehicle manufacturers, we all know Musk's attitude is "hehe".
So the Chinese owner who bought Tesla, for a period of time, mainly rely on the home outlet to recharge, or purchase a charge pile.
What's the difference between Tesla's use in China?
Mr. Lin, who is the owner of Tesla Model S in Hong Kong, told reporters that in the United States, each of the Tesla presets is connected to headquarters through a 4G network and transmits data to Headquarters. Headquarters can monitor the operation of the vehicle at any time and give guidance. As in the United States last October, a special car in the fire accident, the vehicle's warning system at that time showed the fault signal, and guide the owners to pull over safely. At the same time, the network is also available for users to use on the Internet. All Tesla owners in the United States are free to enjoy the service for life. But in China, users have to buy a 3G card to use Tesla's control system.
But this little bit inconvenient, completely can not dispel the enthusiasm of Chinese car owners, as long as the experience of Tesla's people, will love it.
This is how the journalist felt after Tesla's experience in Hong Kong. Tesla's door handle is embedded inside, and when it senses the key is near the car, the doorknob will automatically turn up. The most commendable of the central Control Board, all the operation of the car integrated in the steering wheel on the right side of the control Board, before the start, can be adjusted according to the road traffic height, can also control the skylight. Through the central Control Panel can also view the status of vehicles, you can always surf the internet to watch news, songs, maps and so on.
As a woman, the journalist has also included Tesla in the list of wishes for life.