What is the most High-profile smartphone brand in Asia? It will be millet.

What is the most High-profile smartphone brand in Asia? Millet, of course. According to foreign media February 8, millet surpassed Apple and Samsung in December 2013 to become China's highest-selling smartphone brand. This result for 2010 years only in many manufacturers stand out, and almost entirely by network sales of millet company is very good.

Market Research Institute Kantar Worldpanel ComTech Strategy analysis director Dominic Sunnebo said, "The Millet mobile phone configuration high, the price of the people, and through the network and social platform to create an unprecedented rush of buying, With these advantages, Millet has won the favor of a large number of Chinese consumers. ”

Millet has "China's apple," said. 2013 Millet smartphone sales volume of 19 million units, 2014 millet plan to expand the Southeast Asian market, sales target of 40 million units. Although the millet handset is one-third lower than Apple at the price, it is rumored that Millet will launch a smartphone with a value of 50 dollars (about 1819 yuan) for low-income consumers.

The rapid rise of millet threatens Samsung's interests. After recent years of great development, Samsung is now truly feeling the pressure from the world. Kantar Worldpanel ComTech's data showed that Samsung's market share in China was flat in 2013, at only 23.7%, while market share in Europe fell 2.2% to 40.3%.

Kantar Worldpanel ComTech statistics show that the first of the European smartphone operating systems in 2013 was Android, accounting for 68.6%, with Apple in the second place, accounting for 18.5%. Although Microsoft's operating system grew at a higher level over the past three months, it remained at a 10.3% per cent low.

"In 2013, Android showed strong growth momentum in 12 major global markets, including Europe, the US, Latin America, China and Japan," Sunnebo said. On the contrary, Apple's market share in most countries has slipped, compared with the same period in 2012, but Apple still has a strong share in several key markets, including 43.9% in the US, 29.9% in the UK and 19% in China. ”