What is the most important goal of the bid promotion?
Source: Internet
Author: User
KeywordsBidding promotion
What is the primary goal of our bid promotion? Believe that a lot of people will say, into a single, there will be a large number of people say, sales. Anyway, it is this kind of bar, today I reflect on a bit, I think it is wrong to say, if so, will be our existing problems to expand, so as to find the cause of the problem is more difficult to increase. So, what is the core goal of bidding promotion?
our ultimate goal, of course, is to bring benefits to the company and increase sales. However, it is a common goal of all companies, marketing personnel, marketing personnel, sales personnel, and so on, all departments to work together to achieve a common goal.
and the promotion of bidding, what is our primary goal?
customer information is the most important (of course, for the electric business, a little far-fetched, but it is not too much to say).
General enterprises through the network to obtain customer information in the way there are three kinds: the message of the page, customer service dialogue information and the registration of the website.
we can think about, is not the leadership will give the regulation of the promotion of the KPI, some of the intention of the customer's volume, some of the registration of the site, there are some Web site traffic and so on. From these aspects, we can see that, whether it is the number of customers, or the registration of the site, are the important way to leave customer information.
we must know, some industries into a single cycle long, when we through the bidding to bring customers, is the need for sales and other departments to track, so, the job of the bidder is through a variety of ways to get customer information.
If you are a bidder, you can not get good information about the customer, you do poorly, of course, this and the company's KPI. Therefore, no matter from the creative, keyword, and landing page, we must find ways to obtain effective information to customers, for the follow-up sales and marketing data collection, and strive for our ultimate goal.
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